Let’s be honest; buying a new car right now sucks. Interest rates are insane, and the dealerships are taking advantage of the bottle-necked car production to ring buyers’ necks with brutal markups. Some dealers are behaving silly by adding $100,000 to performance models. At least those cars are not for regular people trying to take their kids to school. The 10 cars with the highest dealer markups are mostly normal cars for normal people that normal people can’t hardly buy anymore. 

Genesis GV70

The Genesis GV70 enjoyed a bit of pop-culture hype when it rode the coattails of the story of golf star Tiger Woods crashing its older brother, the Genesis GV80. 

According to Gear Patrol, the Genesis GV70’s average MSRP is $44,299, yet the average price people are actually paying is $56,476. That is a 27.5% increase over MSRP. 

Jeep Wrangler

The Jeep Wrangler is a funny one to get marked up so high. The Jeep Wrangler stays getting a wide mix of critical feedback. However, people can’t seem to get enough of the 4×4 boxes. 

The Jeep Wrangler’s average MSRP is $35,827, yet the average price people are actually paying is $44,396. That is a 23.9% increase over MSRP. 

Mercedes-Benz GLB 

This popular little luxury SUV isn’t the most standout model on the market, yet people seem willing to pay a premium for them. 

The Mercedes-Benz’s average MSRP is $41,061, yet the average price people are actually paying is $50,542. That is a 22.9% increase over MSRP. 

Porsche Taycan

The Porsche Taycan is probably the most exciting EV on the market. It was also one of the first proper-performance cars to hit the EV game. Porsche really outdid themselves with this car. Making people excited about EVs was no small task. This model played an integral part in that. 

The Porsche Taycan’s average MSRP is $100,169, yet the average price people are actually paying is $122,940. That is a 22.7% increase over MSRP. 

Jeep Wrangler Unlimited

The Wrangler is a true off-roading icon. There is no denying that. But this current generation of Jeeps are quite confusing to people who have been in the Jeep game for years. Jeeps spent the majority of the lifetime of the nameplate as inexpensive 4x4s made for enthusiasts. These days, they are just expensive SUVs. Adding the dealer markups make them hard to stomach, especially considering the mixed reviews from critics. 

The Jeep Wrangler Unlimited’s average MSRP is $45,386, yet the average price people are actually paying is $55,347. That is a 21.9% increase over MSRP. 

Cadillac CT-4V

This peppy yet strange little Cadillac is a confusing model that buyers really love. This semi-luxury sports sedan makes a snappy 325 hp from the base engine as the Chevy Silverado. Never mind the strangeness; dealers seem to have buyers over a barrel. 

The Cadillac CT-4V’s average MSRP is $57,737, yet the average price people are actually paying is $69,904. That is a 21.1% increase over MSRP. 

Genesis GV80

The top-of-the-line SUV from Hyundai’s luxury wing, Genesis, is a proper fancy ride. As we mentioned earlier, this is the model that Tiger Woods thrashed and walked away with little injury, all things considered. The GV80 has milked plenty of street cred from this one high-profile crash.

The Genesis GV80’s average MSRP is $56,388, yet the average price people are actually paying is $68,240. That is a 21% increase over MSRP. 

Porsche Macan

This is Porsche’s most popular model by a fair longshot. Porsche is selling so many of these that the dealers can’t resist pulling a little more bread out of them. This sport luxury SUV is the sweet spot between sports car and luxury SUV. 

The Porsche Macan’s average MSRP is $61,589, yet the average price people are actually paying is $74,275. That is a 21% increase over MSRP. 

Cadillac CT5

The 2022 Cadillac CT5 was the culmination of all of its predecessors. Cadillac took the coolest parts, like a six-speed manual transmission and a supercharged Corvette-based 6.2-liter V8, for the top-trim Blackwing model. Car nerds have been worked up about this model for a minute. It’s ripe for dealer markups. 

The Cadillac CT5’s average MSRP is $41,870, yet the average price people are actually paying is $50,383. That is a 20.3% increase over MSRP. 

Lexus RX350h

The Lexus RX sits in a strange middle ground between the sporty UX and NX Lexus SUVs and the brolic 4×4 models, the LX and GX. Lexus chose to plop the RX right between the two, forcing some to ask if this was a Goldilocks model or an awkward middle found lacking. These markups seem to say the former is closer to the truth. 

The Lexus RX350h’s average MSRP is $49,339, yet the average price people are actually paying is $59,347. That is a 20.3% increase over MSRP.