While diverse, the United States truck market lacks several popular models in other parts of the world. As of 2024, many compelling pickup trucks remain tantalizingly out of reach for American consumers. While some manufacturers have hinted at potential US releases, most of these trucks remain firmly entrenched in their overseas markets.

Volkswagen Amarok  

Volkswagen’s strong Amarok remains elusive to American buyers as of 2024. Though popular in Europe and Australia, import tariffs and regulatory hurdles in the US keep this midsize pickup away. The Amarok shares some DNA with the Ford Ranger, and this makes it attractive to those in regions where it’s sold.

Fiat Fullback 

Discontinued in 2019, it never became a viable contender in the US. This model was a rebranded Mitsubishi Triton aimed at the EMEA regions due to its compact dimensions and utilitarian focus. However, the US truck market’s preference for larger models led Fiat to avoid introducing the Fullback.

Ram 700 

The RAM 700 is a compact and highly functional truck in South America. Yet, due to its size and niche appeal, it remains unavailable to American buyers. Ram’s focus in the US has been on its larger 1500 and 2500, where it dominates the segment. This leaves little room for a compact truck like the 700.

Mitsubishi Triton  

In global markets, the car enjoys a solid reputation for its durability. However, Mitsubishi’s focus on crossovers and SUVs in the US means this well-regarded truck never made it to American shores. Known as the L200 in some areas, it competes fiercely in Asia and Australia, where mid-sized trucks are a staple.

Isuzu D-max

Although the Isuzu D-Max stands out in markets like Southeast Asia, South Africa, and Australia, it hasn’t been sold in the US for years. Isuzu shifted its focus toward commercial vehicles in America. The D-Max remains a workhorse abroad, valued for its reliability and off-road performance.

Toyota Land Cruiser J70

Few off-roaders match the legendary status of the Toyota Land Cruiser J70. While popular in rugged terrains from Australia to Africa, US regulations and tariffs are likely why this truck isn’t available. Toyota has chosen to market other Land Cruiser models in the US.

Nissan Navara 

The Nissan Navara has been successful across many global markets, yet it’s not an option for US buyers. Instead, Nissan offers the Frontier, a slightly different truck designed with American tastes in mind. This decision leaves the Navara a favorite in other regions while the US sticks with its counterpart.

Mazda BT-50

Though popular abroad, the Mazda BT-50 has never been sold in America. Developed in collaboration with Isuzu, it excels off-road and is favored in Australia. American buyers already have access to plenty of domestic truck options, leaving Mazda focused on its SUVs and sedans.

Toyota Hilux

For decades, this car has been a symbol of rugged dependability, but it remains absent from US dealerships. Regulatory restrictions and Toyota’s commitment to the Tacoma for the American market have kept the Hilux out. The two trucks share similar qualities, but the Hilux is more at home in regions like Africa and Asia.

UAZ Pickup

Built for extreme conditions, the UAZ Pickup is unlikely to enter the US market from Russia due to ongoing political factors. The pickup’s practical nature doesn’t align well with American consumer demands. For now, it remains an option only for markets outside the United States of America.

Holden Colorado

After Holden’s closure in 2020, it disappeared along with the brand’s presence. Despite its shared platform with the Chevrolet Colorado, available in the US, the Holden version carried regional distinctions. Since Holden no longer exists, there’s no chance this truck will make its way to American showrooms.

Peugeot Landtrek

This car is designed for regions like North America, Africa, and Overseas France, offering multi-purpose and functional features. The American truck market is highly competitive, and the Peugeot parent company has a presence with Alfa Romeo. As of 2024, there are no plans to introduce the Landtrek model to US consumers.

Mercedes-Benz X-Class

Introduced in 2017 and discontinued in 2020, Mercedes marketed the X-Class luxury truck in Europe, South Africa, and Australia but didn’t gain much traction. With the model no longer in production, US buyers will never have the chance to own one. Its brief production run ensured it would remain a rare find globally.

Foton Tunland

A budget-friendly pickup from China, it caters to markets in Asia, Africa, and South America. It’s priced for affordability and built for utility. The absence of Chinese-brand pickups in the US market means that American consumers miss out on experiencing this emerging player in the global truck industry.

Ssangyong Musso

Named after the Korean word for “rhino,” the Musso may be popular in Europe and Asia, but it’s never been in the US. SsangYong has little brand recognition in America, and its truck could face tough competition from more established brands. It remains a truck for buyers outside America.