Two of the most popular American SUVs are in trouble. The Chevrolet Tahoe and Suburban have declining sales while rivals are growing. But why are the Chevy Tahoe and Suburban suddenly in a pickle?

The Chevy Tahoe and Chevy Suburban have declining sales 

For years options like the Ford Expedition and Jeep Wagoneer have been trying to defeat the Chevy Tahoe and battle the Chevy Suburban. However, they’ve passed the Suburban in sales and could catch the Tahoe next. 

During the first half of 2023, the Tahoe sold 56,515 units, but in the first half of 2024, it only moved 48,443 models for a year-over-year decrease of 14.3%. 

In the first half of 2023, the Chevy Suburban sold 30,593 models and in the first half of 2024, that figure dropped to 21,463 for a 29.8% sales decline. 

However, during the first half of 2023, the Ford Expedition moved 39,336 models and in the first half of 2024, it sold 43,307 models for a 10% sales increase. It’s within pouncing room to overtake the Tahoe. 

Also, in the first half of 2023, the Jeep Wagoneer sold 13,635 models and that’s ramped up to 29,865 for an extremely impressive 119% sales increase. 

So what’s up with the Chevy Tahoe and Suburban? Are they too expensive? The 2024 Tahoe starts at $56,200, the 2024 Suburban starts at $59,200, the 2024 Expedition starts at $54,600, and the 2024 Wagoneer rings in at $62,945. 

It doesn’t seem like pricing is the issue. Production shouldn’t be a problem either as the Tahoe and Wsagoneer are carry-over models and supply chain issues have been mostly worked out. 

The Tahoe and Suburban have a higher reliability rating than the Expedition and the Wagoneer hasn’t been rated by J.D.Power yet. 

In various rankings, the Expedition, Tahoe, Suburban, and Wagonner have extremely close scores and in some cases, they’re even tied. 

So, the sales decline remains a mystery for now. Stay tuned for updates.