It is no secret that brand-new pickup trucks have gotten quite expensive over the past few decades. As a result, even entry-level models can fall out of budget for a significant portion of the car-buying market. However, the 2022 Ford Maverick aims to fix this problem by offering a brand-new offering starting under $20,000. As you might imagine, this announcement draws out new buyers and even current ones away from used trucks.

According to Motor1, Ford has already received over 36,000 reservations for the small truck. At this pace, this small truck has received more reservations in less than some models manage to sell during a full year. As a result, listening to what consumers want and are willing to pay for it has put the American carmaker in a great spot.

How much does the 2022 Ford Maverick cost?

As mentioned in the intro, the 2022 Ford Maverick comes in under $20,000, or $19,995, to be exact. However, that is for the base XL trim. Despite being an entry-level model, you still get the most efficient powertrain available, a 2.5-liter hybrid inline-four that consumes an average of 40 mpg in the city. Moving up to the next trim level, the XLT bumps that base price up to $22,280. At the top of the food chain, you’ll find the Lariat, which comes in at $25,490.

In terms of options, you have a fairly short list, which helps keep overall costs down. The two main options you’ll want to look out for are the all-wheel-drive system for $2,220 and a powerful 2.0-liter engine for $1,085. It seems the goal here was to allow customers to move through the trim levels without having to shell out massive amounts of cash.

Thanks to this price point, the 2022 Ford Maverick is now more accessible to first-time buyers that needed an easy way into the world of new trucks.

Over 36,000 people have reserved one already

If you want a 2022 Ford Maverick, you can go online and reserve one right now. Unlike other trucks, reserving the Maverick doesn’t require you to put down a deposit. You simply go to the carmaker’s site, fill out your information, and you are technically on the list. In total, Ford claims it has already received well over 36,000 reservations at the time of writing.

To put this number into perspective, CarSalesBase reports Honda managed to sell 32,168 units of its Ridgeline truck last year. This means that the Maverick already has the potential to outsell some established models in its very first year.

As you might imagine, these reservations don’t mean anything at the end of the day if they don’t eventually turn into orders. However, we won’t have to wait long to see if they actually do.

When will the 2022 Ford Maverick arrive?

As its model year might suggest, the 2022 Ford Maverick is supposed to go on sale later this fall. If you’ve got a reservation in place, this simply means that someone from a local dealership will probably contact you at some point over the next few months to finalize the exact spec you want. The best part of this arrangement is that you can custom-tailor your new truck instead of having to make do with whatever is available at a dealership. Now we’ll just have to see how well this truck performs in practice.