2022 Infiniti QX60: Infiniti Teams With Cameo to Offer Customers a New Kind of Shopping Experience
The Infiniti QX60, which shares the same platform as the Nissan Pathfinder, made its official debut back at the 2011 LA Auto Show. Infiniti recently unveiled the second-generation QX60 on June 23, 2021, for its 2022 model year. While built based on the previous generation’s architecture, Infiniti upgraded the new QX60 with high-strength steel for added stiffness. Additionally, it received a 20% increase in its towing capacity compared to its predecessor. However, what is most exciting of all is how Infiniti has been marketing its newly redesigned QX60.
Infiniti’s ‘most advanced SUV’
As reported by The Detroit Bureau, “The automaker bills the 2022 QX60 as its ‘most advanced SUV yet’ from a technical standpoint. That includes a new 12.3-inch touchscreen for the InTouch infotainment system. It can handle wireless Apple CarPlay, though Android Auto still needs you to connect by USB. There’s a wireless smartphone charging system, meanwhile, large enough to handle the big Apple iPhone 12 Pro Max.”
While the 2022 Infiniti QX60 still shares the same platform with the more conventional 2022 Nissan Pathfinder, they share fewer components and design cues than in the past. The new QX60 design embraces what is called in the automotive industry a “Japanese essence.” For example, its grille resembles origami, the headlamps have kimono folds, and the leather seats have “ripples in the pond.”
This elegant crossover offers “a floating roof design” and can be ordered with a two-tone color option with a black roof highlighting the chrome encompassing the “greenhouse.” Alternately, you can opt for the Moonbow Blue paint. According to The Detroit Bureau, this paint scheme “uses special pigments to change its apparent color spectrum from purple to green, depending upon your viewing angle.”
You can also expect an upgraded cabin featuring a lot more soft-touch materials such as semi-aniline leather trim. Open-pore wood is yet another new feature that comes with the QX60 Autograph model. Long trips will no longer be an issue with its front-row “Zero Gravity” seats. Additionally, second- and third-row passengers will enjoy ergonomic seat designs.
Celebrities answer questions about the 2022 Infiniti QX60
Infiniti has taken the influencer thing to an entirely new level — to put it mildly. Dubbed the “Reservation Program,” anyone interested in learning more about the new 2022 QX60 can get the 411 directly from pop culture icons. As the term suggests, you can also reserve your own Infiniti QX60 and receive it before it hits showrooms.
According to Business Wire, Infiniti teamed up with Chicago-based company Cameo, a video-sharing website that allows celebrities to send customized video messages to fans. Playing off the term “cameo appearance,” the site already boasts a membership of over 30,000 celebrities. The Japanese automaker is the first to provide consumers with such an interactive and enhanced brand experience, topped off with personalized discovery and FAQ.
The innovative Q&A experience includes personalized Cameo videos from celebrities such as Dule Hill, Misha Collins, Gabby Douglas, Clinton Kelly, and Erin Andrews. This makes Infiniti the boss brand of 2021, in our opinion. Cameos from Cameo will continue until the 2022 Infiniti QX60 finally goes on sale later this year. Additionally, actor Kate Hudson headlined the review and showing the world all of the features of the new QX60.
A summary of the 2022 Infiniti QX60
As per Infiniti, the “2022 INFINITI QX60 sets a new high bar for family SUVs with generous equipment starting at $44,350 MSRP.” The QX60 PURE AWD model only costs $2,000 more. Of course, if an additional $4,000 is in your budget, why not go for the LUXE AWD? After all, the QX60 LUXE RWD is priced at $46,150, which is actually $200 less than the PURE AWD. What’s the point of an SUV without AWD, right?
Every 2022 Infiniti QX60 model is powered by a 295-hp 3.5-liter V6 engine that provides 270 lb-ft of torque. Each drivetrain is also paired with an all-new nine-speed automatic transmission. Other standard features include a five-mode drive selector and idle stop/start system, vehicle-speed-sensitive power steering, triple five-spoke aluminum-alloy wheels, among a long list of other items.
Examples of standard features for higher-up trims like the QX60 PURE include a remote engine start system, entry/exit assist for driver’s seat and steering wheel, and a 13-speaker premium Bose audio system. Of course, much more is offered — so much we couldn’t cover it all here. So, if you’re looking to conquer the road this summer, the 2022 Infiniti QX60 is the way to go.