The 2023 Ferrari Purosangue could be the most impactful luxury SUV of 2023. The automaker is releasing a performance SUV to satisfy a new niche in the auto industry. The 2018 Lamborghini Urus was the first SUV from the Italian luxury sports car brand Lamborghini. It sparked a conversation about what constitutes a luxury sports vehicle. The automaker realized that an SUV could represent its history of excellence and opulence the same way its car nameplates could. The Urus essentially birthed a new market, and the 2023 Ferrari Purosangue is coming for its throne.

The Lamborghini Urus changed the luxury sports vehicle class forever

The Urus nameplate is easily the most impactful Lamborghini nameplate in years. It has shattered sales records and become an international status symbol for wealth and success. The Urus is owned by pro athletes, recording artists, and A-list celebrities.

Lamborghini was founded in 1963 by Ferruccio Lamborghini. Ferruccio made a fortune producing tractors, heating systems, and air conditioning systems. He founded Lamborghini to rival Italian automaker Ferrari after finding several pain points operating its vehicles.

Now in modern times, Lamborghini has taken the lead in the SUV space, and it’s Ferrari’s turn to compete with the existing pinnacle of luxury sports vehicles. The Urus was designed by Filippo Perini and Mitja Borkert. It is the perfect combination of performance and practicality.

Lamborghini buyers often sacrifice practicality for performance. The Urus can comfortably seat five and makes a massive 641 horsepower.

The birth of a new market

Luxury sports automaker Aston Martin began producing an SUV of its own in 2020 as a 2021 model year. The Aston Martin DBX SUV arrived after the Urus had become a cultural icon. The Lamborghini SUV has been featured in music videos and is driven by everyone from footballer Cristiano Ronaldo to model and entrepreneur Kim Kardashian.

It’s clearly a hit among consumers. The luxury sports SUV has paved the way for a new niche market of performance SUVs for the elite. There are plenty of luxury SUVs on the market. Few can go toe to toe with the Urus’ performance specs. Enter the Ferrari Purosangue.

The 2023 Ferrrari Purosangue is coming for the Urus’ spot

The 2023 Ferrari Purosangue uses a V12 engine to make a whopping 715 horsepower and 528 lb-ft of torque. According to Car and Driver, it will go from 0-60 in around 3.3 seconds and has a top speed of 193 miles per hour.

The 2023 Urus has an estimated top speed of 190 miles per hour. The Performante version makes 657 horsepower. The Purosangue and its mighty V12 engine is a formidable opponent for the Urus. It could take the Italian luxury sports SUV’s spot. The Ferrari SUV will get plenty of attention when it arrives.

Read more about the Lamborghini Urus in the next article below.