The Genesis G90 is one of the most impressive luxury sedans on the market. Since becoming a flagship model for the Genesis brand, it has become a top choice for shoppers who want a luxury sedan. The second generation of this sedan is finally getting ready to hit dealership lots, and the 2023 Genesis G90 is poised to impress. But, with this all-new model, a substantial price increase is coming.

A higher price, but it still undercuts the competition

While it may be disappointing to hear about a price increase for the upcoming 2023 Genesis G90, there is still some positive news. This new luxury sedan will still undercut the pricing of its biggest competitors, the BMW 7 Series and Mercedes-Benz S-Class.

In 2022 the Genesis G90 started at $76,045 and could be had for around $80,000 fully loaded. The all-new 2023 Genesis G90 will start at $89,495 for the 3.5T AWD trim level. If you decide to step up to the hybrid powertrain with an electric supercharger, be prepared to spend $99,795. Those are significant price increases, but for those prices, you are getting one of the most luxurious sedans around.

How much more expensive is the competition?

When looking at a luxury sedan, you will certainly be considering other models from the European competition. Because of that, you will want to make sure you best understand the cost of the competitors.

First of all, if you are looking to consider the BMW 7 Series, your wallet will certainly feel the hit. This full-size luxury sedan will start at $94,295, but that price will significantly increase when you choose your options and packages. Now, if you are considering a Mercedes-Benz S-Class, you will cross the six-digit mark. This sedan starts at $112,150 but can get much more expensive when available features and options.

It is important to note that one competitor, the Audi A8, does start at a lower price, but with options and packages, the cost can quickly balloon to over $100,000!

Why choose a 2023 Genesis G90?

If you are in the market for a luxury sedan of this caliber, saving money may not be at the top of your list. But, when you consider this Korean luxury car, you are getting something with many more features as standard than the competition. You can get nearly every option in either of the two trims without adding ridiculous money to the base price. 

The 2023 Genesis G90 is worth the price

Shopping for a luxurious and well-built sedan is an exciting experience. When you are cross-shopping these models, it may be tough to go with something without years of brand recognition. But, Car and Driver notes that the 2022 Genesis G90 was an impressive offering, even securing a spot as one of the best cars of 2022. With that type of immediate backing, it wouldn’t be a surprise to see the all-new model build on the past models and add even more.