Trims give us the option to really pick and choose what we want. If you have the money, you can upgrade to a higher trim, although many shoppers choose to stick with the lower-ranking trims due to budget reasons. In the case of the Jeep Wrangler, shoppers are choosing a midrange trim, and here’s why.

You have plenty of trim choices with the 2023 Jeep Wrangler

It’s typical for a vehicle to have anywhere from three to six trims. The 2023 Jeep Wrangler has 13, and the price ranges from $32,900 to $84,290 depending on whether you get two or four-door.

It all starts with the Sport, with an MSRP of $31,195. It’s available as either a two or four-door. Next is the Willys Sport, which costs $34,685, and offers 11 choices of exterior color. The Sport S offers stability and traction control as standard for a cost of $34,695 for a two-door or $38,695 for a four-door.

Fourth is the Freedom, which has standard leather seats and an MSRP of $37,690. A Willys is $38,685 and has a rearview camera. The Sport Altitude comes out next, and four doors is the only option. The MSRP for the Sport Altitude is $41,985.

A Rubicon once again offers two doors and Jeep has added a badge on the hood for the world to see for $47,495. The Sahara costs $46,420 and can tow up to 3,500 lbs. A Sahara Altitude is $51,020 and has Alpine premium brand speakers.

Jeep has made the High Tide a mild hybrid. Its MSRP is $52,035. The High Altitude offers 10 packages and costs $55,810. Finally, the Rubicon 392 with a 6.4-liter V8 engine that generates 470 hp and 470 lb-ft of torque.

Which 2023 Jeep Wrangler trim are buyers most interested in?

If you check the Edmunds drop-down list for trims, then you’ll find the four-door Rubicon is the most popular trim purchased by shoppers. It may be a midrange trim, but is easily recognizable as more expensive, and therefore adds prestige.

It has a six-speed manual, and it can tow up to 3,500 lbs. For those who like to go camping and off-roading, this can be a good thing, although the debate is still out as to whether a manual transmission is ideal for hitting the trails.

There are 15 available packages, and you may want to take advantage of a few of them if you want a more luxurious experience. Still, for the price and standard features, the Rubicon is a great investment.

Are critics and shoppers on the same page?

Edmunds agrees with consumers and recommends anyone interested in the Wrangler invest in the Rubicon. The review site did recommend buyers spend more money on getting the hard top, so you have a quieter ride, as well as the LED Lighting and Safety group.

This adds superior lights, as well as the blind-spot warning system and parking sensors. Given that the Wrangler has some notorious blind spots, this is a sound investment.

Car and Driver went a little more conservative and chose the Sport S for the lower price range. It comes with features such as power windows and locks, air conditioning, and automatic headlamps. These are features that typically come standard on most vehicles, but Jeep still charges extra for them.

Regardless of which trim you choose, the Wrangler is an incredibly fun vehicle to drive. It may not be built for paved roads, but it has the personality and charm that so many vehicles are missing nowadays.