2023 Toyota 4Runner Shoppers Are More Interested in 1 Trim Over the Rest
The 2023 4Runner is a rugged and reliable full-size SUV, and Toyota offers numerous options for buyers. Though the many trims offer something for everyone, only one can be the most popular. Here’s a rundown of the 2023 Toyota 4Runner trims and details about the one that shoppers pick most.
A quick rundown of the many 2023 Toyota 4Runner trims
Right now, Toyota offers eight 4Runner trims. All pack the same 270-hp, 4.0-liter V6 engine the SUV has had for over a decade.
The SR5 is the base model, starting at $40,155.
The TRD Sport comes next, with a $43,015 starting MSRP. It changes the SUV’s styling and adds some upscale features. They include heated front seats and synthetic leather upholstery.
Starting at $43,215, the SR5 Premium has a few more luxury features but without the TRD Sport styling.
Then there’s the TRD Off-Road, retailing for $44,000. It improves the SUV’s off-roading capability with features like a locking rear differential.
Another step up is the TRD Off-Road Premium for $46,580. It has the TRD Off-Road’s performance features plus amenities like a heated steering wheel.
Then there’s the 40th Anniversary Special Edition, starting at 47,720. It boasts retro styling and special badging. Based on the SR5, the special edition has bronze wheels and heritage-inspired graphics. According to Edmunds, “The red, orange, and yellow racing stripes pay homage to the old Toyota pickups that the original 4Runner was based on.”
The Limited is the second-priciest trim, starting at $49,390. It has a different four-wheel-drive system and luxurious amenities such as leather upholstery, a sunroof, and a 360-degree camera system.
Starting at $54,620, the TRD Pro is the most expensive 2023 4Runner trim. In addition to the other trims’ upscale features, the TRD Pro boasts performance upgrades such as an off-road-oriented suspension.
Most consumers are interested in 1 of the mid-range 2023 Toyota 4Runner trims
Most car shoppers aren’t hardcore off-road adventurers, so, unsurprisingly, the most popular 2023 Toyota 4Runner trim is the mid-range TRD Off-Road Premium. Though it brings off-road upgrades, it’s more focused on luxury. For example, it has a premium sound system, power-adjustable front seats, and an auto-dimming rearview mirror.
Those features come standard with this trim, but it also gives buyers access to options the base trim doesn’t offer. For example, the TRD Off-Road Premium has an optional moonroof, an off-road package that adds the Multi-Terrain Monitor feature, and a kinetic dynamic suspension system.
Overall, the TRD Off-Road Premium provides an attractive balance of luxury and off-road capability. It doesn’t excel in either, but it has enough of both to appeal to most consumers. So most shoppers likely believe this trim provides the best value.
Which trims do the experts recommend?
Edmunds has a similar thought process but recommends another trim. The site’s experts suggest the TRD Off-Road, which is about $2,500 cheaper than the TRD Off-Road Premium. The main reason is that the 4Runner is meant to go off-road, and the TRD Off-Road trim provides the best value for that activity.
However, not all drivers want to go off-roading. The base-model SR5 is similar to the other trims in most ways because all 4Runners have the same engine, the same 8.0-inch touchscreen, and the same amount of passenger and cargo space. It’s the cheapest trim, and for most households, the price is what matters most.