The Toyota Crown returns to the United States following a five-decade hiatus. While the latest incarnation of the Crown is a replacement for the outgoing Avalon sedan, the Crown is not a typical sedan. With its unusual styling and raised ride height, it has both sedan and crossover SUV characteristics. This complements a roomy, upscale cabin and many premium features. Find out what we know so far about the release date, price, specs, and features of the new 2023 Toyota Crown.

When will the 2023 Toyota Crown be available?

The new 2023 Toyota Crown will be available in early 2023 at Toyota dealerships throughout the U.S. and in various international markets. Also, prospective customers can now build the Crown on the Toyota site. The Crown offers a choice of three trims: XLE, Limited, and Platinum.

How much is the 2023 Toyota Crown?

The starting price of the 2023 Toyota Crown sedan is $39,950 MSRP for the XLE trim, $45,550 for the Limited trim, and $52,350 MSRP for the Platinum trim. Compared to the outgoing 2022 Avalon, which starts at $36,825 MSRP, the Crown costs more.

2023 Crown specs: Hybrid engine options and gas mileage

The new 2023 Toyota Crown offers two hybrid engine options:

• Toyota Hybrid System (2.5-liter four-cylinder engine and three electric motors): 236 horsepower
• HYBRID MAX (turbocharged 2.4-liter four-cylinder engine and one electric motor): 340 horsepower 

The XLE and Limited trims feature the Toyota Hybrid System and a continuously variable automatic transmission (CVT), while the top-of-the-line Platinum trim comes equipped with the more powerful HYBRID MAX and a six-speed automatic transmission. Also, all Crown models have an all-wheel drive system and selectable drive modes. Additionally, the Platinum trim has an adaptive variable suspension.

For efficiency, the Crown gets estimated gas mileage of up to 38 combined mpg for the Toyota Hybrid System. The HYBRID MAX has an estimated fuel economy of up to 28 combined mpg.

2023 Crown: Exterior and interior design and features

Compared to the outgoing Avalon sedan, the 2023 Toyota Crown has a flashier design. Also, as mentioned earlier, it has a raised ride height with crossover SUV-like characteristics. Inside the cabin, compared to the Avalon, the Crown is more upscale, especially for the Limited and Platinum trims. Additionally, it has a generous amount of passenger space. 

Notable interior features offered for the Crown include heated and cooled front seats, a dual-zone climate control system, ambient interior lighting, and a panoramic sunroof. Also, notable interior technology features include a 12.3-inch infotainment touchscreen, a second 12.3-inch display for the digital cluster, a Wi-Fi hotspot, wireless Apple CarPlay and Android Auto smartphone integration, and a wireless smartphone charging pad.

What are the color options for the Toyota Crown?

Exterior paint color options for the 2023 Toyota Crown include:

• Black
• Oxygen White
• Magnetic Gray Metallic
• Heavy Metal
• Supersonic Red
• Bronze Age

Also, the Platinum trim offers two-tone color options, with black paint that extends from the hood to the trunk. 

Additionally, for warranty coverage, the 2023 Crown has a 3-year/36,000-mile basic warranty and a 5-year/60,000-mile powertrain warranty. Furthermore, it offers a free maintenance plan, with two years or 25,000 miles of coverage.

This article was updated on 11/2/2022 with the latest vehicle information.