2023 Toyota GR Supra Shoppers Are Willing to Pay for a Higher Trim
After a two-decade hiatus, the iconic Supra returned to the Toyota lineup in 2019 as a sports coupe co-developed with BMW. The GR Supra (short for “Gazoo Racing”) marks the car’s fifth generation and is in its fourth model year in 2023. Here are highlights of the GR Supra trims, from the base model to the range-topping A91-MT Edition. We’ll also delve into the details of the most popular 2023 Toyota GR Supra trim and speculate why most shoppers want it.
Overview of the 2023 Toyota GR Supra trims
The 2023 GR Supra offers several trims with various starting prices and powertrains. Here are brief overviews:
GR Supra 2.0: The cheapest GR Supra has a turbocharged 2.0-liter four-cylinder engine making 255 hp and 295 lb-ft of torque. It also features Alcantara synthetic suede and leather upholstery, manual adjustable sport seats, an 8.8-inch digital instrumentation panel, an 8.8-inch infotainment screen, forward collision mitigation, and lane departure mitigation. Its starting price is $45,135.
GR Supra 3.0: Stepping up to the GR Supra 3.0, buyers get a turbocharged 3.0-liter inline-six engine producing 382 hp and 368 lb-ft of torque. This trim also adds an active sport rear differential, Brembo four-piston front brakes, a front strut tower brace, and adaptive suspension dampers. The starting MSRP is $54,095.
GR Supra 3.0 Premium: Edmunds reports that the 3.0 Premium is the most popular 2023 Toyota GR Supra trim. It upgrades the 3.0 with various enhancements, detailed in the next section. Pricing starts at $57,245.
GR Supra A91-MT Edition: The A91-MT builds on the 3.0 Premium. This limited edition has a six-speed manual transmission; ventilated rear disc brakes; exclusive paint colors; red Supra badges, brake calipers, and strut tower braces; an Alcantara synthetic suede shift knob; and cognac leather upholstery. Its starting MSRP is $59,440.
Details about the popular Toyota GR Supra 3.0 Premium trim
The 2023 Toyota GR Supra 3.0 Premium trim provides many upscale features for about $3,000 more than the 3.0. Here are several potential reasons why most shoppers pick the 3.0 Premium:
- Enhanced comfort and convenience: The 3.0 Premium includes more features, such as heated leather-trimmed seats, a premium 12-speaker JBL sound system, wireless Apple CarPlay, wireless charging, and an 8.8-inch touchscreen infotainment system with navigation.
- Advanced safety features: The 3.0 Premium also boasts a robust safety suite, including blind-spot alerts with rear cross-traffic warnings, parking sensors, and adaptive cruise control.
- Upscale design elements: Distinct design elements set the 3.0 Premium apart from lower trims. It features red brake calipers, full leather upholstery, and a touchscreen version of the 8.8-inch infotainment display.
- Performance upgrades: The 3.0 Premium trim shares the same potent engine as the 3.0 but adds performance enhancements such as an adaptive suspension system and an active rear sport differential. It also features cast-iron rear brake discs.
- Value for the price: The 3.0 Premium trim strikes a balance of performance, luxury, and affordability. It provides many comfort and convenience amenities over the base model. This combination of performance, features, and value makes the 3.0 Premium trim an appealing pick for consumers who appreciate Supra performance and want more luxury for their money.
Experts recommend another trim level
Not everyone agrees the 3.0 Premium is the best 2023 Toyota GR Supra trim.
“Although there’s little driving emotion lost with the four-cylinder GR Supra 2.0, we think the ripping acceleration of the six-cylinder 3.0 is worth the added cost,” Car and Driver reviewers say. “We’d skip the Driver Assist package, which adds adaptive cruise control, blind-spot monitoring, and a lane-keeping assist system that’s more annoying than useful.”
Edmunds agrees, recommending the 3.0 trim for its “sonorous turbocharged inline-six, newly available manual transmission, and appealing price tag.” In addition, Edmunds reviewers note the 3.0 offers à la carte options that the pricier 3.0 Premium bundles as standard equipment. They include “an upgraded infotainment system … a premium sound system, and several advanced safety features.”
The 2023 GR Supra lives up to its iconic predecessor. Ultimately, your wants and needs will help you decide which trim is right for you.