Toyota SUVs are known for outlasting competitors. The Highlander nameplate has a long history of longevity. The Highlander Hybrid can last longer than many of its rivals as well. The 2023 Toyota Highlander is an extremely underrated midsize SUV option.

The 2023 Toyota Highlander Hybrid is a better deal than you think

The 2023 Toyota Highlander Hybrid has a unique powertrain system that’s powerful yet efficient. The Highlander Hybrid gets more driving range than the Highlander thanks to its impressive gas mileage.

The Toyota Highlander Hybrid starts at $40,220 before taxes and additional fees. That’s $7,800 more than a base model Highlander, but the hybrid comes with standard all-wheel drive. Factor in the cost of ownership savings for long-term ownership (gas) and add that to the cost of all-wheel drive, and the Highlander Hybrid justifies its price.

The midsize hybrid SUV may seem expensive, but it’s still below Kelley Blue Book’s average new vehicle price. Also, the Highlander Hybrid truly displays its value in the long run. The average new vehicle ownership period is about 8.4 years, according to a study by iSeeCars.com. A Highlander Hybrid can easily last the average driver for over 16 years when well-maintained. That’s nearly two new vehicle ownership periods for one price.

So sure, the Highlander Hybrid costs a pretty penny. If you want a long-lasting midsize SUV that has better fuel economy than rivals, Toyota’s midsize hybrid SUV is worth every cent and then some.

Why is the Toyota Highlander Hybrid so underrated?

None of Toyota’s midsize SUVs are at the forefront of midsize SUV rankings, but that doesn’t mean that the brand has lost its touch. The Kia Telluride and Hyundai Palisade have dominated the midsize SUV vehicle segment’s rankings for the past few years. Both the Telluride and Palisade provide adequate value for their purchase price. Will they last as long as a Highlander or Highlander Hybrid? Probably not.

There are two types of midsize SUV consumers today. There’s the driver looking for a fun and comfortable family SUV to last for a few good years. Then, there are Highlander and 4Runner buyers who value reliability and longevity over comfort, flashy exterior designs, and standard features.

It’s easy to dismiss the Highlander Hybrid because its starting price seems significantly higher than more popular midsize SUVs, but slow and steady wins the race. The Highlander Hybrid isn’t offering the glitz and glamor that some of its rivals offer. Instead, its value over time is its defining characteristic, and that isn’t something to take lightly.

What is the best midsize SUV for 2023?

Many experts and automotive publications claim that the 2023 Kia Telluride is the best midsize SUV option on the market. The Telluride comes with great standard features at an affordable price. While it’s the best option for many consumers, some drivers prefer Toyota SUVs like the Toyota Highlander and Toyota 4Runner because of how dependable the nameplates are.

“Best” is subjective, so don’t count out Toyota SUVs when looking into a midsize SUV purchase. You never know. Maybe your next family SUV is a Toyota Highlander Hybrid.

Let us know your pick for the best midsize SUV of 2023 in the comment section below.