The 2024 Chevy Colorado Struggles Against Plummeting Sales
Something isn’t right! The redesigned Chevrolet Colorado isn’t off to a hot start. Despite receiving praise for being significantly improved and being picked as the truck of the year by multiple outlets, why isn’t the 2024 Chevy Colorado doing better?
The 2024 Chevy Colorado faces declining sales
For some reason, the 2024 Chevy Colorado is off to a slow start. In 2022, the Colorado moved 89,197 models but in 2023, it only sold 71,081 trucks. This represents a -20.31% year-over-year change.
During the fourth quarter of 2022, the Colorado sold 20,602 models and during the fourth quarter of 2023, it only sold 12,396 models. That’s a decrease of -39,83%.
But when the Colorado was revamped for 2023, it was met with high praise and excitement. It has a more confident look, an improved interior, advanced, tech, and more power. So what’s the problem?
Declining sales could be related to the United Autoworkers (UAW) strike that lasted for six weeks. Chevrolet plants were shut down at the time, causing massive delays. After the strike in September, inventory was down to 29 units.
The new Colorado also faced a few issues. For example, a software update caused a few models to drain the battery. There was a recall due to unexpected automatic emergency braking and reports of denting roofs as well.
To make matters even worse, the 2024 Colorado was hit with a stop-sale order due to software problems. It’s hard to improve your numbers if you can’t even sell the truck. But the issue seems to be resolved as these trucks have finally started to reach dealerships.
The Colorado starts with an MSRP of $32,670 while the Ford Ranger begins at about $32,670. So prices might not be holding drivers back.
Plus, when properly equipped, the 2024 Colorado can tow up to 7,700 lbs and carry a payload of up to 1,685 lbs. It’s one of the strongest options in the class.
It also receives solid reviews for being comfortable, athletic, and advanced. The new Colorado is a massive improvement over the outgoing generation. But are issues with its rollout hurting its sales figures?
