Giddy up, it’s time to circle back to the Ford Bronco. It was revived in 2020 to fight the Jeep Wrangler. But how has it been holding up? I spent a week with the 2024 Ford Bronco Big Bend model with the Sasquatch package to discover a few ups and downs. 

Is the 2024 Ford Bronco worth buying? 

Yes. the 2024 Ford Bronco is worth buying if you want a spacious SUV with plenty of off-roading capability that looks good. 

Seriously, before I get into the weeds, the Bronco looks great. My model had a shade of Red Pepper paint that multiple people complimented. 

Also, the cashier at a Taco Bell drive-through compliments the interior and removable hardtop. I drive tons of cars and this was the first time I got a compliment at a drive-through. But there are more than looks to consider. 

Potential 2024 Ford Bronco drawbacks: 

• The Bronco is very loud. The interior noise makes your ears ring. I want to challenge the notion that it’s quieter than the 2024 Jeep Wrangler with its sound-dampening upgrades. 
• The Sasquatch package lifts the ground clearance to 11.5 inches, so it has a high entry point. I’d need to add running bars to it. 
• Rear air vents are down on the cargo floor instead of on the back of the center console. 
• Storage space for smaller items and cup holders are limited. 
• The fuel economy is weak. 

Now let’s get into the things I like! I was a little bummed to have the standard engine after previously enjoying a week with the Raptor, but I was wrong to be upset. 

The 2.3-liter turbocharged four-cylinder engine with 300 hp and 325 packs a delightful punch. It can accelerate from 0 to 60 mph in roughly 7.1 seconds. It has plenty of power for passing other drivers and merging into traffic. 

It provides smooth transmission shifts with direct steering thanks to the independent front suspension. The brakes could be a little more confident, but it doesn’t take long to master smooth stops. 

Plus, it has an agile turning radius. While this SUV looks huge, it’s quite nimble. Parking and turning around in tight spaces is easy. However, other Bronco models I’ve tested had a 360-degree camera, so I missed this feature during my week. 

Aside from interior noise, the Bronco is very comfortable. Bronco seats are in my top three most comfortable seats, with the Toyota Sienna, and Ram 1500. 

The suspension is firm and can lead to bumpy rides, but impacts are quickly settled. Also, the Bronco is impressively smooth on dirt and gravel roads. 

You’ll find that the front seats provide plenty of space with a broad range of adjustment controls. However, the rear seat is a little tight. Taller adults may need more space to be comfortable during longer trips. 

The 2024 Ford Bronco sports an attractive interior with an intuitive layout. A few people complain that the grab handles are by the dashboard instead of on the window pillar. 

I’ll always be a fan of rubberized weather mats to protect the flooring from all the mud and other nonsense I track in. 

The materials are a little utilitarian with a heavy reliance on plastics. But textured surfaces and silver accents jazz things up. 

Plus, the doors and top panels are easy to remove in a matter of minutes. This is the first time I’ve had a Bronco without a storage bag for the doors and roof panels. Due to being 5’1”, and not having running boards, reaching the roof was difficult.

Tech in the 2024 Ford Bronco is straightforward and easy to use. The 12.0-inch infotainment system has vibrant graphics and works quickly. There are plenty of menus and off-roading pages that show your pitch and roll among other important stats for drivers. 

Wireless Apple CarPlay/Android Auto is standard. It’s extremely simple to quickly connect a phone. My model didn’t have a wireless charging pad, so I didn’t go cord-free. 

While the Sasquatch package adds a high liftover height, there’s plenty of cargo space to take advantage of. There is 35.6 cubic feet of cargo space behind the rear seat and up to 77.6 cubes overall. This model can tow up to 3,500 lbs. 

Don’t forget that the 2024 Ford Bronco is thirsty. It gets an EPA-estimated 20 mpg in the city and up to 21 mpg on the highway. I hovered around 16.4 mpg with tons of interstate travel, errands around the city, and light off-roading. 

Overall, the Bronco is attractive, capable, and easy to drive. But it could benefit from more refinement, a better fuel economy, and more storage solutions.