The Jeep brand knows how to make powerful and capable SUVs, and the 2023 Jeep Grand Cherokee is no different. An impressive family-hauling sport utility vehicle with plenty of features and off-road capability can be hard to match. With an MSRP ranging between $39,000 and $61,675, there are a few suitable alternatives to the Grand Cherokee in that range.

The Hyundai Palisade is a reasonable alternative to the 2023 Jeep Grand Cherokee

U.S. News says the 2023 Hyundai Palisade is an excellent alternative to the 2023 Jeep Grand Cherokee. It has more standard features for this year than ever before, and the base V6 was powerful enough for the everyday driver. Buyers can opt for seven or eight seats, depending on the configuration.

The Palisade is a family-focused and comfortable SUV. Some standard driver-assistance features on the 2023 Hyundai Palisade are forward collision warning, automatic emergency braking, and pedestrian-, cyclist- and junction-turning detection.

The National Highway Traffic Safety Administration (NHTSA) gave the Palisade high scores on some crash tests. It hasn’t been thoroughly tested yet, but it scored well on the frontal crash and rollover tests.

MSRP Range: $34,950 – $50,800

Kia’s Telluride is a good alternative to the 2023 Jeep Grand Cherokee

If the 2023 Jeep Grand Cherokee does it all, the 2022 Kia Telluride is a close second. Both are capable and comfortable, with plenty of space inside for passengers. For 2022, a new 10.25-inch infotainment screen and dual-zone automatic climate control add to the long list of features.

Forward collision warning, automatic emergency braking, pedestrian and cyclist detection, and lane keep assist are all standard. It doesn’t end there, with Kia also adding blind spot monitoring and stop-and-go adaptive cruise control.

Both the Insurance Institute for Highway Safety and NHTSA gave the 2022 Kia Telluride high scores. It received the Top Safety Pick award from the IIHS and a five-star safety rating from the NHTSA.

MSRP Range: $33,390 – $45,190

The Wrangler is a good alternative for those who want to adventure

If the Jeep part was the alluring part of the equation, the 2023 Jeep Wrangler is a good alternative. If the other options are reasonable, the Wrangler is fun and capable off-road. Jeep makes the Wrangler SUV easy to customize, and finding aftermarket parts is a breeze.

Buyers can opt for various engines to suit many needs, and seating is available for four or five passengers. Unfortunately, the only standard driver assistance feature on the 2023 Wrangler is a rearview camera. Buyers can add blind-spot monitoring with rear cross-traffic alert, forward collision warning, and automatic emergency braking.

Only the National Highway Traffic Safety Administration has rated the Wrangler and only on a few tests. It received a four-star rating on the frontal crash and three stars on the rollover crash test. The Insurance Institute for Highway Safety hasn’t rated it yet.

MSRP Range: $31,195 – $82,495

These are some of the best options depending on what kind of alternatives to the 2023 Jeep Grand Cherokee you are looking for. While the Grand Cherokee has a long history and plenty of fans, its high starting price could price it out of some budgets.