The 2023 Toyota Highlander has established itself as a family-friendly vehicle thanks to its spacious interior, safety features, and versatile functionality. In addition to these qualities, Toyota has incorporated various marketing strategies to position the Highlander as an ideal choice for families.

Let’s dive into how the Highlander caters to the needs of families through features like Driver Easy Speak, available Wi-Fi, and a power liftgate.

What is Driver Easy Speak?

Driver Easy Speak is a unique feature that makes communication within the vehicle easier and more convenient. Toyota explains that it enables the driver to project their voice through the rear speakers, allowing them to communicate with passengers seated in the back rows.

This is great for families with young children because it eliminates the need for yelling or turning around to address them. Driver Easy Speak helps maintain a peaceful and focused driving environment while ensuring everyone in the vehicle can hear important instructions or engage in conversations.

Stay connected with available Wi-Fi

When it comes to staying connected on the go, available Wi-Fi in the 2023 Highlander proves to be a valuable feature for families. With the reliance on mobile devices for entertainment and connectivity, having a reliable internet connection on long trips is a must.

The available Wi-Fi in the Highlander allows passengers to connect their devices to the internet, stream movies or music, play games, or even catch up on work or school assignments. This feature can turn a mundane car ride into an enjoyable and productive experience for kids and adults alike.

A handy power liftgate

The 2023 Highlander offers a power liftgate, which enhances convenience when loading or unloading items from the cargo area. Families often have their hands full with groceries, strollers, sports equipment, or other bulky items.

The power liftgate can be opened or closed with the push of a button, eliminating the need to lift or close the heavy tailgate manually. This feature allows parents to focus on managing their children and ensuring a smooth transition between activities.

Availability across multiple trim levels

Even though the Highlander is marketed as a family-oriented SUV, it’s important to note that the availability of specific features may vary based on the trim level and optional packages chosen.

Driver Easy Speak is a standard feature on Limited and Platinum trims. These trims typically come with a more extensive list of features and options, catering to families looking for additional comfort and convenience. On lower trim levels, Driver Easy Speak may be not available at all.

Wi-Fi availability in the Highlander often depends on the optional packages and higher trim levels. For example, Toyota offers an “Entertainment Package” that includes rear-seat entertainment with a Blu-ray Disc™ player, a 9-inch display, a 120V AC power outlet, and Wi-Fi connectivity. Therefore, families interested in having Wi-Fi capabilities in their Highlander should consider opting for this package or higher trims that include it.

As for the power liftgate, it is a standard feature on most Highlander trims, including the base model. Toyota recognizes the importance of this convenient feature for families and has made it widely available across the lineup. So whether you choose the entry-level trim or the higher trims, you can enjoy the power liftgate.

The 2023 Toyota Highlander is ideal for families

The Toyota Highlander is an SUV that is marketed toward families due to its focus on providing features that enhance convenience, connectivity, and communication. These cater to the specific needs of families constantly on the go.