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Things have been weird during the past few years. For example, one SUV managed to be the best-selling model. It outsold three full-size trucks in America! But the Toyota RAV4 didn’t take the throne for very long as these trucks got their revenge. 

Three full-size trucks outsold the Toyota RAV4 

Not only has the Ford F-150 been the best-selling truck in America for years, but it has been the best-selling vehicle for decades. 

This was the case until 2021 when the Toyota RAV4 jumped ahead of it with more sales. It managed to maintain the top spot for a few years. 

However, trucks just got some revenge. Three full-size trucks sold more models in 2023 than the RAV4. The RAV4 still retains its status as the most popular SUV, though. 

In 2023, the RAV4 sold 434,943 models. It experienced a 9% sales increase compared to 2022. It’s worth noting that it beat the Tesla Model Y. 

The 2023 Ram 1500 is the third best-selling vehicle in America. It sold 444,926 models, which is a 5% decrease compared to 2022. it’s only the start of the comeback for full-size trucks.

The 2024 Chevy Silverado 1500 off-roading in dirt
2024 Chevy Silverado 1500 | Chevrolet

Then the Chevrolet Silverado 1500 landed in second place with 543,319 for a slight sales increase. It has an impressive lead over the Ram 1500. 

This probably isn’t a surprise, but the Ford F-150 is still the best-selling truck in America. It’s also the best-selling vehicle and it moved 750,789 units in 2023. 

It had a massive 15% sales increase compared to 2023. Also, 24,165 models were the F-150 Lightning. If you subtract the electric variants then the F-150 still has a massive lead. 

Things could be different for 2024 though. Sales for the Ram 1500 and Ford F-150 have been declining. Some of this is attributed to the fact that the F-150 just launched a refreshed model and the Ram 1500 is launching a refresh in 2025. 

These full-size trucks may have faced production delays due to retooling factories to build the new models. Only time will tell if trucks can hold on to the lead.

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Staff Writer

Allison Barfield

Allison Barfield joined MotorBiscuit in 2020 and covers all things trucks, SUVs, and Jeeps. Having grown up on a farm in Rock Hill, South Carolina, she’s no stranger to the “Best in Class” truck and SUV debates; people in her hometown were always gathering to help work on vehicles together, and deliberation would naturally arise.

Allison graduated from the University of South Carolina with a degree in Media Arts. She has helped bring awareness to issues Women In Trucking face and has promoted Truckers Against Trafficking, an anti-trafficking NGO.

A fan of creatively dark literature, Allison appreciates the works of Shirley Jackson and Emily Dickenson. She lives in a mountainous area of the country and enjoys off-roading and camping. Her dog, Bruce, often joins her in testing trucks and SUVs for our site.