You’re not alone if you’re interested in buying the popular 2023 Ford Maverick. It’s quickly become one of the most popular pickup trucks in the market. Mostly, it’s due to its standard hybrid powertrain and shockingly affordable price. The compact truck has a lot going for it in its cheapest trims, but getting the top trim level might be worth it to many buyers. Here are three reasons the 2023 Ford Maverick Lariat is worth it.

1. The 2023 Ford Maverick Lariat has many standard features

The first reason the 2023 Ford Maverick Lariat is worth it is its many standard features. Not only does it come with the equipment included with lower trims, but it adds many more. According to Edmunds, it starts off with proximity keyless entry, push-button start, dual-zone automatic climate control, simulated leather upholstery, a power-adjustable driver’s seat, a power-sliding rear window, rear-seat map pockets, an upgraded driver information display, and two rear-seat USB ports.

These are, of course, in addition to the many items included with XL and XLT models. They are highlighted by Apple CarPlay/Android Auto, forward collision mitigation, alloy wheels, a power-locking tailgate, and cruise control. Combining all these features, it’s safe to say the Lariat model is well-equipped.

2. Many optional packages

Next, the Maverick Lariat has a few optional packages to boost its value even more. One is the Lariat Luxury package, which is exclusively available to the range-topper. The package includes power outlets, a spray-in bed liner, an upgraded infotainment system, a wireless smartphone charging pad, a B&O premium sound system, heated seats, a heated steering wheel, adaptive cruise control, and evasive steering assist.

Other optional packages include the 4K Towing, FX4 Off-Road (AWD only), and Ford Co-Pilot360 packages. An upgraded powertrain cooling, all-terrain tires, skid plates, blind-spot monitor, and lane-keeping assist are highlights.

3. The fully-loaded 2023 Ford Maverick is still affordable

Although the 2023 Ford Maverick Lariat is more costly than other trims, it’s affordable compared to rivals. According to Car and Driver, the Lariat without options starts at $29,430. Despite being nearly $5,000 more than the mid-tier XLT trim, the Lariat model remains more affordable than its competitors. Remaining under $30,000 in its highest trim is quite the feat for the Maverick.

Higher trims are far more costly for other midsize trucks and even the closest-in-size Hyundai Santa Cruz compact truck. Hyundai’s offering starts at $41,615 for the range-topping Limited model. Surprisingly, it’s not much more well-equipped than the Maverick Lariat.

Reasons the Maverick Lariat is worth it

In conclusion, the 2023 Ford Maverick Lariat is worth it for a few reasons. First, it’s well-equipped in the highest trim, offering many truck features drivers love. Next, there are a few optional packages, one exclusive to the Lariat, to bolster the equipment even more for those who wish to do so. Finally, the price is surprisingly affordable for a high-end compact truck like the Lariat model. It’s over $10,000 cheaper than the Maverick’s closest competition’s range-topper, which exceeds $40,000. That’s why we think buying the 2023 Ford Maverick Lariat is worth it.