With the impending release of No Time to Die, many of us are left pouring over trailers. Obviously, one of the focal points of many of these trailers are the cars Bond will be driving. There’s some great metal in them, from the Aston Martin DB5 to the Aston Martin V8 Saloon. However, one stuck out to me: the Aston Martin Valhalla.

It’s categorically different from pretty much every Aston produced; in that it’s a mid-engined car. It’s uncharted territory for the brand. However, it’s territory that desperately needs to be explored for Aston, who is in desperate need of revenue.

How much does the Aston Martin Valhalla cost?

Right. Headline figures are big ones, which is to be expected for a brand’s halo car. Obviously, the price is the biggest one. Car and Driver estimate that the Valhalla will cost right around $800,000. Evidently, that means we could see “well-specc’d” versions crossing that big million-dollar mark.

However, that’s somewhat of a bargain when it comes to Aston halo cars. The One 77 was priced up around $1.4 million, and the Vulcan was almost double that. Power outputs are similarly impressive. Again, all we’ve got is rumors to go on right now, but whispers from Aston indicate the Valhalla could produce north of 900 hp from its AMG-sourced twin-turbo V8. Big power means big money.

“No Time to Die” means big money for Aston

And the Aston Martin Valhalla, as well as its role in No Time to Die, mean big money for a struggling brand. Sales were helped by the release of the DBX, but that by no means the company’s future is secure. However, Aston Martin has learned something from other big-name hypercar manufacturers like Koenigsegg, Ferrari, and Mclaren.

Turns out, you don’t need to make a smattering of sub-$500,000 cars to keep the lights on. You can just sell one or two “bespoke, limited edition creations” (or some such similar marketing lingo) to the world’s 1%. These people continually lap up the latest, fastest hypercars, and the Aston Martin Valhalla is just that.

Formula 1 and the DBX are the only things keeping Aston Martin afloat

The strategy works fantastically for these brands. Koenigsegg sold out the $3,000,000 Jesko in a matter of moments, and Aston’s own Valkyrie is long since sold out as well. Right now, its high-dollar hypercars and Formula 1 involvement are the only things keeping Aston Martin above board. Let’s hope that the famed brand can at least make it to the next Bond film, whenever that may be.