The Ford F-Series touts worldwide dominance in the vehicle market. Surprisingly, though, this year, Ford doesn’t grasp the highest U.S. market share. You might think that, alternatively, Toyota or Honda take the prize. You’d be wrong. While the Blue Oval didn’t land it, another American automaker did.

Between January and May 2024, Insurify reports that GM had 16.2% of the U.S. market share. That topped all other automakers, including Toyota, Ford, and Honda.

In total, the Big Three (Ford, GM, and what is now Stellantis) claim 38% of the country’s automotive market.

Automaker	U.S. Market Share (Jan. 2024–May 2024)
GM	16.2%
Toyota	15.2%
Ford	13.3%
Honda	8.8%
Stellantis	8.5%
Hyundai	5.5%
Nissan	6.2%
Kia	4.9%
Subaru	4.1%
Tesla	3.7%

In Q2 2024, GM posted 696,086 deliveries and Chevy’s best first-half retail sales since 2021. The automaker highlighted the Chevrolet Silverado, Colorado, Trax, Corvette, and Traverse market reception year-to-date. Silverado truck sales performance has been regularly stellar, trailing F-150 sales by 48,351 units in Q2, per GoodCarBadCar. While it remains behind the F-Series, it outperforms other available pickups.

But the Corvette, for example, posted its best first-half retail sales since 2015. We’ve also covered the near-disrupting boom in Trax sales. The compact SUV earned five consecutive sales boosts of 100% or more. We think it has a lot to do with its starting price: $21,495.

Of course, our country is huge and diverse in its regional preferences. Depending on the landscape and driver needs, certain automakers tend to dominate over others. In Michigan, for example, the Big Three account for 80% of the cars in the state. The reasoning may be obvious: Ford, GM, and Stellantis North America (Chrysler, Dodge, Jeep, and Ram Trucks) are headquartered there.