BMW is known for making vehicles with an ideal blend of technology, luxury, and performance. From the M3 sports sedan to the X5 SUV, the German automaker’s engineering prowess helps create “The Ultimate Driving Machine.” Let’s look at the brand’s latest entries into two of those categories – EVs and SUVs – and see what the critics have to say about the 2023 BMW X7 and the 2023 BMW i7.

The 2023 BMW X7 offers utility and luxury

Motor1 rated the new 2023 BMW X7 as one of the best third-row SUVs, awarding it 9.3 out of 10 stars. Highlights included its ride quality, reassuring safety, and an efficient powertrain.

Comfort-wise, the X7 excelled. The reviewer liked the standard air suspension and how the X7 floated over uneven roads, even with sizable 23-inch wheels. The front seats were supple and supportive, their ivory leather surface beautiful and functional. Motor1 also liked the easily accessible third-row seats, made possible by a second row that folds automatically.

Another positive was the 2023 BMW X7’s driver’s assistance tech, including Automatic Emergency Braking and Lane Centering Assist. Also noted was the optional $1,700 Active Driving Assistant Pro package, which adds semi-autonomous driving and collision detection technology.

The 2023 BMW X7 xDrive 40i powertrain demonstrated power and efficiency with its Twinpower Turbo 3.0-liter inline-six and 48V mild-hybrid assist. Even with 375 hp and 398 lb-ft of torque on tap, this German SUV obtains an EPA-estimated 22 mpg combined. Add to that a 0-60 mph time of 5.6 seconds, and you have an SUV that makes every drive fun.

The review found the 2023 BMW X7 MSRP of $78,845 reasonable compared to the competition. But Motor1 also noted that price can climb quickly with added options, with their test BMW X7 costing $97,195.

Expect the 2023 BMW i7 to offer a zero-emissions performance sedan

The 2023 BMW i7 received a nearly identical 9.2 out of 10 stars from Motor1. They especially liked the German luxury sedan’s comfort, technology, and safety.

The BMW i7’s combination of a quiet cabin, plush seating, and automatic doors produce luxury at the top of its class. With a silent EV powertrain, there’s barely any noise while driving. And the Merino leather seats feel just right. The $6,550 Executive Package adds automatic doors that close when you press the brake pedal and massage and heated/ventilated seats.

With an array of high-tech features, the i7 impressed Motor1. They found the iDrive 8 infotainment system – with its intuitive interface and 14.9-inch touchscreen – simple to set up with great ease of use. And the 31.3-inch 8K screen for rear occupants dazzled with Amazon Fire TV, Netflix, and Hulu.

The i7 obtained a perfect score on safety with its Driving Assistant Plus hands-free safety system. On specific U.S. highways, the system automatically turns on, taking over steering, acceleration, and braking while considering traffic conditions. The system proved simple, convenient, and safe.

True to its heritage, the 2023 BMW i7 features strong acceleration and balanced handling. Dual permanent-magnet synchronous motors in the i7 combine for 536 hp and 549 lb-ft of torque. And with an ideal 50/50 weight distribution, the i7 handles corners with ease.

The MSRP of the 2023 BMW i7 is $120,295, which Motor1 found excessive for its class. Options can add up quickly – like the $5,000 Frozen paint or the $7,250 Executive rear seats – with Motor1’s test vehicle’s price at $156,595.

2023 BMW X7 and i7: similarities and differences

The new 2023 BMW X7 and BMW i7 are compelling choices for drivers who want luxury, technology, and performance. And while they resemble each other in some ways, they differ significantly in others.

Both models feature narrow headlights and a kidney grille, giving them that signature BMW look. With luxurious interiors and leading-edge technology, the X7 and i7 lead the way for buyers who want comfort and convenience.

And their class-leading safety features make each car a wise choice for a secure ride.

But that’s where the similarities end. The i7’s a full-size luxury sedan, while the X7’s a full-size luxury SUV. Dual permanent-magnet synchronous motors power the i7, while a mild-hybrid turbo inline-six motivates the X7. And the i7’s available hands-free Driving Assistant Plus system gives it the edge for comfortable long-distance cruising.

With BMW’s engineering excellence and motorsports experience, consumers can trust they’ll get a fine-tuned performance car, no matter the model designation. The i7 and X7 are prime examples of that.