As Genesis continues its march toward the top of the luxury car standings, its flagship model cements its place among some longstanding legends. As a competitor to the Mercedes-Benz S-Class and BMW 7 Series, the Genesis G90 is more than just a great value – it’s a contender. Even the cheapest Genesis G90 comes packed with high-end kit, and we’re here to detail exactly what that means.

A Wealth of Premium Tech in the Cheapest Genesis G90

It would be easy to assume that the base G90 would leave a lot of features on the table. However, even the cheapest Genesis G90 comes with an impressive list of tech features to bolster the luxury sedan’s credentials.

For starters, the G90 comes standard with a 12.3-inch digital instrument cluster and twin central infotainment display. That it comes standard with navigation is a given. Furthermore, the heads-up display is a pleasant surprise in a base model.

The Genesis Digital Key is the kind of thing that seems frivolous – at first. But using a smartphone to unlock and start the G90 means no longer fishing for keys. It also means sharing driving duties without handing the keys to someone for the da. Overall, it adds a new layer of convenience to the luxury sedan experience.

A Bang & Olufsen premium audio system is bolted into every G90 model as well, providing high-end sound with plenty of low-end depth and midrange clarity. That means everything from the heaviest R&B to podcasts and phone calls come through with remarkable sound definition.

The cheapest G90 even comes with Active Noise Control. That’s Genesis’ version of noise cancellation, and it makes the cabin of the G90 feel like an isolation chamber. In our review, we loved the active suspension with road preview that can detect a bump and raise the suspension to provide a buttery-smooth ride.

Luxury features that matter

Of course, it is the job of any fullsize luxury sedan to provide a high level of comfort. Beyond the Nappa leather upholstery and matte wood trim lies a genuine contender for the most comfortable car for under $100,000.

The cheapest Genesis G90 comes stock with heated, ventilated, and massaging front seats, so comfort is never in doubt. Even better, the seats offer 22-way power adjustability, including adjustable side bolsters. Capable of providing firm side support or a more laid-back experience, these seats offer a comfortable position for a wide range of body types and preferences.

A Hagerty review states that the rear seats are heated as well, though they are not ventilated – one area where the G90 falls behind the newest 7 Series BMW. However, there are power sunshades back there, and the three-zone automatic climate control means they have HVAC controls as well.

A powerful punch in the cheapest G90

Standard, the 2023 G90 features a 3.5-liter turbocharged V6 engine. Churning out 375 horsepower and 391 pound-feet of torque, the cheapest Genesis G90 has no trouble getting things moving.

It’s remarkable that the cheapest Genesis G90 chucks all of that luxury into one package for just over $88,000. Even better is knowing that from here, Genesis will be pushing the competition to new heights.