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Unless you’ve been living on another planet or in the woods with your fingers firmly planted in your ear canals, you’ve heard about the cancellation of the Camaro. It’s true, Chevrolet will discontinue the Camaro as its six-generation lineup comes to an end. However, the storied nameplate won’t be gone for good; the upcoming Camaro EV will bring the model back from the brink. Better yet, Mark Reuss wants the Camaro EV to be something the U.S. market sorely needs: a taut, athletic electric car alternative to the onslaught of bloated BEVs. 

GM President Mark Reuss wants the upcoming Chevrolet Camaro EV to be the opposite of Ford’s Mustang Mach-E

General Motors President Mark L. Reuss helms one of the largest automotive companies in the world. However, he’s also a motorsports enthusiast. Fortunately, that enthusiasm may extend to the incipient next-gen Chevrolet Camaro EV. 

Reuss told MotorTrend that, if he can have his way, the Chevrolet Camaro EV will make its comeback not as a hulking high-voltage crossover, but as a taut electric car. That’s good news for fans of the historic badge, especially considering Reuss’s first car was a 1967 Chevrolet Camaro. But it’s also good news for electric car fans with a lack of affordable, athletic EV options. 

A 2024 Chevrolet Camaro ZL1 Collector's Edition, the swan song model before the upcoming Camaro EV.
A 2024 Chevrolet Camaro ZL1 Collector’s Edition | General Motors

Sure, the latest Tesla Model 3 Performance cracks the 3.0-second mark on its way to 60 mph, a feat many ICE cars simply can’t accomplish. And the Hyundai IONIQ 6 provides a certain joyful ride that other EVs don’t. However, the upcoming Camaro EV has the potential to pair GM’s Ultium battery architecture with an agile four-door “coupe-like” model with improved visibility and enjoyable driving dynamics.

Of course, the move won’t come as soon as we’d like. Reuss said the automaker’s battery production capacities would need an update. Nor will the Camaro evolution make die-hard fans happy. If the Ford Mustang Mach-E’s reception is any indication of how fans will react, the Camaro is in for an uphill battle. Still, we’re here for a next-generation Camaro that can keep the weight off and stay sharp.

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