When it comes to top-shelf luxury car brands, only a few come to mind. For many, Lexus edges out its competition when it comes to style, comfort, convenience, and performance.

But luxury isn’t for everyone, and can an automaker transition its lifestyle brand across so many different vehicle segments without causing buyer’s remorse? We looked behind the iconic badge to see what makes Lexus so special. We also wanted to learn if anyone regretted buying into the luxury brand.

Lexus has a history of being one of the best

When Lexus first launched its introductory pair of sedans, the LS 400 and ES 250 in 1989, the luxury car segment felt it. The brand was built on a new standard of personalized service and, within two years, had already outsold Mercedes-Benz and BMW to earn the title of best-selling luxury import.

The Japanese automaker kept breaking through ceilings when it launched its industry-leading Certified Pre-Owned platform in 1993. By 1998, Lexus had outsold all of its luxury-designed competitors and sold it’s two millionth vehicle by 2004. Lexus was doing something right with consumers, and the reputation for excellence became synonymous with the “L.”

What makes the Lexus so special?

Lexus vehicles are precisely designed, and their market is targeted with almost the same precision. But, what makes a Lexus so special? According to Consumer Reports, Lexus always seems to be leading in the advanced technology and reliability categories.

Member surveys, from Lexus owners directly, suggests most Lexus models have higher than average reliability. The sport models are sportier. The luxury models are more luxurious. The hybrid models are more fuel-efficient.

It’s as if Lexus raises the bar with every car it produces. The Lexus experience is created when a driver bonds with a car, the dealer, and the red-carpet feeling that comes with it.

Luxury isn’t for everyone or everyone’s budget

Luxury cars aren’t for everyone. In reading the threads of consumer experiences, we found some ended up buying a Lexus because they were sold on comfort features and extras they didn’t actually need.

To prevent this regret from happening to you, be educated about what you intend to buy along with your budget. Don’t buy a Lexus because you want to tell people you drive a Lexus. Don’t be sold on potential insurance savings in a Lexus, without discussing your premiums with your insurance company first.

There are just as many airbags in other more affordable models, and today’s vehicle options have tons of plushy amenities that used to only be exclusive with the luxury brands. It’s ok to decide luxury brands aren’t your thing.

Buyer’s remorse is a real thing

Buyer’s remorse can happen to anyone who ends up spending more than intended on anything. Overspending on features or badges you don’t need can leave you with regrets.

While most threads and comments we found shared regrets of particular car buying experiences or dealership personnel directly, there are plenty of people out there who buy a car, that just isn’t worth the money. 

Some experts suggest limiting yourself to spending no more than 1/10th of your income on a car. Others suggest the best way to push through buyer’s remorse is to drive the car. The more you use your vehicle, the less guilty you’ll feel about your spending.

If you’re a luxury consumer, you’ll love every square inch of a Lexus. If however, you find yourself at the crossroads of convenience, comfort, or luxury, think it over before you buy. Luxury amenities and vehicle experiences are amazing but aren’t for everyone. Avoid the regret and stick with finding the best fit for you, luxury or not.