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Porsche recently announced its budding partnership with Dua Lipa, followed by a flurry of TikTok influencers replaying the highlight reel of the performer’s visit to the Porsche Experience Center in LA. The automaker better send it, though, since Jaguar’s high-tech, cosmic collab with the pop star in 2018 will be hard to beat.

Dua Lipa x Porsche collab in the works for 2024

Dua Lipa is shown standing left side view with a Porsche 718 Cayman
Dua Lipa stands next to a Porsche 718 Cayman | Porsche

Porsche shared that after attending 24 Hours of Le Mans in June, Dua Lipa drove the all-electric Taycan plus new and classic 911s to kickstart their growing bond.

With hardly any actual collab details given, the emphasis on her Le Mans event appearance and Dua’s newfound passion for racing might be a clue. This angle would definitely create space between the groovy, futuristic campaign she mused with Jaguar a few years back. What creative PR will come from this tie-up? We contacted Porche for any hints, and they responded with the whole “more to come” thing. Bummer; we’ll have to wait and see.

The 2018 I-PACE campaign is going to be tough to transcend

Jaguar met Dua Lipa in her favorite space – the Pop Cosmos – while launching its first all-electric SUV. The I-PACE has built-in remix software, which Dua Lipa harnessed to help create the single “Want To.” The campaign included a hit music video featuring several I-PACE appearances and other visual social releases. The music video has a combined YouTube viewership of over 60 million.

Read more Celeb x Car goings on via MotorBiscuit here.

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Editor-in-Chief

Sarah Kennedy

Sarah Kennedy joined the MotorBiscuit team as managing editor in 2021 and brings with her a bevy of automotive expertise. She’s an ASE-Certified Automotive Service Consultant and licensed car salesperson with over a decade of shop operations experience.

Sarah was the creator of “Shop Smarts” for MOTOR Magazine and was a contributor from 2013 to 2020. Her work earned her a Gold Medalist award from the American Society of Business Publication Editors in 2014 and Bronze Medalist awards from the International Automotive Media Competition in 2014 and 2015.

She has attended the Automotive Management Institute and earned her bachelor’s degree in English from The Ohio State University.