Jeep specializes in off-roading beasts and family-friendly vehicles. The Grand Wagoneer is one of the best full-size SUVs, but this Jeep’s poor sales don’t do the brand any favors. Here’s what the worst-selling Jeep of 2023 gets wrong and right.

Overview of the 2023 Jeep Grand Wagoneer: Price, specs, and trims

The 2023 Jeep Grand Wagoneer offers five trim levels: Standard, Series II, Series II Obsidian, Series III, and Series III Obsidian. This premium SUV’s base model has a 6.4-liter V8 engine producing 471 hp. The other trim levels pack a potent 510-hp twin-turbo 3.0-liter inline-six, paired with an eight-speed automatic transmission.

The V8 has an EPA-estimated fuel economy of 13 mpg in the city and 18 mpg on the highway. The figures are slightly better for trims with the inline-six, rated for 14 and 20 mpg.

As attractive as this luxurious SUV is, it doesn’t come cheap. The cheapest 2023 Jeep Grand Wagoneer model starts at $91,140, while the range-topping trim has a $112,335 base MSRP.

Despite its numerous desirable features, the hefty price tag makes this SUV inaccessible to most consumers. Indeed, the automaker recently reported declining sales. According to Jeep’s parent company, Stellantis, the Grand Wagoneer sold only 8,135 units from January through September 2023. That’s a 14% decline from 9,454 units in the same period last year.

Where does the worst-selling Jeep go wrong?

• Extremely high price for its class
• Huge proportions that make handling awkward
• Subpar gas mileage
• Some interior materials that don’t fit the price point

One of the most significant 2023 Grand Wagoneer issues is its exorbitant price. The vehicle is more expensive than many vehicles in its class. For comparison, the BMW X7 starts at $82,895, while the Cadillac Escalade, which often goes toe-to-toe with the Grand Wagoneer, starts at $86,000.

This Jeep’s bulky and awkward proportions are also problematic. Though its size might appeal to buyers like larger families, maneuvering this hulking SUV, especially in tight spaces, can be cumbersome and less practical for everyday use. Its sheer size affects handling and hampers its off-roading capabilities, defeating the purpose of a Jeep SUV.

Furthermore, the Grand Wagoneer has subpar gas mileage. Its V8 engine is potent but extremely thirsty, resulting in below-average fuel economy. For comparison, the BMW 7 gets an estimated 21 mpg in the city and 25 mpg on the highway, far better than the Grand Wagoneer’s 14/20 mpg city/highway and 13/18 mpg city/highway.

In addition, Jeep tried to modernize the Grand Wagoneer’s interior by incorporating touch-sensitive controls. However, some can be unresponsive, which might leave users frustrated and wondering if this eight-seater is worth $90,000.

What does the 2023 Jeep Grand Wagoneer do best?

• Potent engines
• Smooth ride
• Plenty of passenger space
• Cavernous cargo capacity
• Abundant tech features

The 2023 Grand Wagoneer has three rows of seating, accommodating up to eight people. The standard-wheelbase version provides 79.2 cubic feet of space behind the second row and 28.4 cubic feet behind the third row. The extended-wheelbase Grand Wagoneer L bumps those numbers even higher, to 88.8 and 44.2 cubic feet. All models provide a cloudlike ride.

Additionally, the Grand Wagoneer abounds with desirable amenities. They include heated and cooled seats, a heated steering wheel, massaging front seats, a four-zone automatic climate control system, a massive panoramic sunroof, and a refrigerated center console.

Moreover, it boasts the latest tech features, such as a 12.1-inch touchscreen infotainment system with standard Apple CarPlay and Android Auto, a subscription-based Wi-Fi hotspot, and USB ports in all rows.

Considering all those perks, it’s a shame the Grand Wagoneer is the least popular Jeep. Then again, it was never meant to be the brand’s top seller.