The SUV vehicle class is currently the most popular vehicle class in America and possibly in the world. Automakers are making SUV models the cornerstones of future lineups. Even luxury sports car brands like Lamborghini and Maserati and producing SUVs. Ferrari is coming in hot with an SUV of its own. How much will the Ferrari SUV cost?

How much will the Ferrari Purosangue cost?

Lamborghini shocked the world when it debuted the Lamborghini Urus in 2017. The Urus is one of the fastest SUVs in the world, competing with rivals like the Aston Martin DBX 707. Many supercar and luxury car automakers have jumped into the luxury SUV game following the Urus’ release.

The Ferrari Purosangue is Ferrari’s contribution to this exciting new vehicle segment. The Purosangue will surely compete with rivals like the Urus and DBX 707, but how much does it cost?

According to CarBuzz, the Purosangue should cost over $300,000. While this may seem astounding to some consumers, this price range is pretty on-brand for the Italian automaker. Expect to pay Italian luxury sports car prices for an Italian luxury sports SUV.

Experts expect the Purosangue to be a four-seater capable of producing power similar to the Urus’ massive 641 horsepower. Few details about the Purosangue have been released, but one thing for certain is that this SUV has the potential to be one of the fastest ever made.

The Lamborghini Urus makes Ferrari’s SUV even more exciting

The Lamborghini Urus has become a cultural phenomenon over the years. It is featured in music videos and popular shows. The Urus even made its way into the lyrics of multiple different songs. Lamborghini’s SUV has become one of the main status symbols of wealth today, and that’s great news for Ferrari’s SUV.

There’s no guarantee that Ferrari’s SUV will be as popular as the Lamborghini Urus, but its price, speed, and unique design open the door to the vehicle becoming a staple in the lives of the rich and famous. Kim Kardashian and Cristiano Ronaldo own Urus SUVs. Who’s to say celebrities of a similar magnitude won’t spend big bucks on the Ferrari Purosangue? Is Ferrari’s SUV model the next big status symbol?

Where does the Ferrari SUV fit in the automotive industry?

The Ferrari Purosangue will occupy one of the most unique spaces in the entire automotive industry. Supercars are rare, “super SUVs” are even rarer. The Lamborghini Urus became such a cultural phenomenon because of how unique it was.

Supercars are almost inherently impractical. SUVs produced by automakers like Lamborghini offer more practicality than you can get out of cars that are normally able to achieve record speeds.

The Ferrari SUV is for the consumers that can afford an expensive luxury sports car but don’t want to carefully position themselves just to get into the cramped vehicle. Vehicles with supercar performance are rarely as comfortable as the Urus, and Ferrari is targeting the exact same market with the Purosange. Is the Urus in trouble as gearheads wait on Ferrari’s newest vehicle?