2 Ford Trucks Struggle With Declining Sales
Bad news alert! Not one, but two iconic Ford Trucks have been struggling with declining sales. But what’s the deal? Are they too expensive? Do they have delays? Let’s see what’s up with the 2024 Ford F-150 and 2024 Ford Ranger.
Two Ford trucks have declining sales
The two Ford trucks with declining sales are the 2024 Ford F-150 and the 2024 Ford Ranger. Don’t worry, America’s love for the tiny Ford Maverick has it going strong.
Ford posts its sales every month, and I’ve been tracking the F-150 and Ranger’s progress to see if these trucks can turn things around, but they haven’t gotten back on track yet.
The F-150 sold 70,556 models in May 2023 and 69,476 sales in May 2024. This is a 1.6% decline in sales month over month, which isn’t bad.
In 2023 the Ford F-150 moved 310,583 units year to date, and it has only sold 286,978 models so far in 2024. This is a 7.6% decrease and it’s a little concerning.
The Ranger sold 4,002 trucks in May 2023, and 4,73 models in May 2024. This represents a 17.5% increase, but don’t get excited.
In 2023 the Ranger sold 19,703 models year to date, and so far in 2024 it has only moved 10,948 models, which is a 44.4% decrease. It still has a lot of ground to make up for.
The F-150 had a slow start to the year because it’s a refreshed model, so adjustments had to be made to its factories before production could ramp up.
Also, Ford delayed 60,000 F-150 units from being delivered due to performing more extensive quality checks. This delay took six weeks and reportedly stopped 12 recalls from happening.
This way, customers didn’t have to deal with the hassle of taking their new trucks back to the dealership for repairs. But Ford didn’t share what the defects were.
The new Ford Ranger was heavily impacted by the six-week United Auto Workers (UAW) strike that paused production for six months. Deliveries were supposed to start in February but didn’t begin until March.
Plus, the Ranger is manufactured at the same plant as the Ford Bronco. Reportedly Ford wanted to deliver delayed Bronco models before ramping up Ranger production. It’s unclear if quality checks or supply chain delays impacted the Ranger.
These Ford trucks are firing on all cylinders now, so there is a chance to turn things around.
