Skip to main content

Just because a truck is dead doesn’t mean that people don’t like it. A full-size truck that was discontinued has the most appeal, meaning it makes people the happiest. See how the Nissan Titan makes drivers smile from its deathbed. 

The 2024 Nissan Titan has the most apeal 

Congratulations to the Nissan Titan for being the truck with the most apeal, according to J.D.Power’s latest study. 

The APEAL study is based on enthusiasm by actual owners. Surveys are sent out to buyers 90 days after taking ownership of their new vehicles. This year, there were 99,144 responses. 

The survey covers 37 attributes among 10 categories ranging from comfort and satisfaction to overall performance. The APEAL ratings correspond with depreciation. Vehicles with higher scores maintain their value better than options with low scores. 

The Nissan Titan won as the most appealing full-size truck, the Toyota Tacoma won the mid-size segment, and the Ford Super Duty won the heavy-duty segment. 

The 2024 Nissan Titan on a rural road
2024 Nissan Titan | Nissan

However, if you want a new Nissan Titan, make haste. The Titan has been officially discontinued as of 2024. While it makes drivers happy, Nissan decided to take the Titan out to pasture after a huge sales decline. 

The 2024 Titan has an MSP of $46,690, so it’s not savings that make people happy. But to be fair, the Titan has a high starting price because it’s loaded with standard features like a potent 5.8-liter V8 engine with 400 hp and 413 lb-ft of torque. 

It gets an EPA-estimated 14 mpg in the city and up to 20 mpg but puts power to the ground smoothly. It accelerates from 0 to 60 mph in about 7.5 seconds, which is on the slower side. 

Also, it’s comfortable with a smooth ride performance and well-padded front seats. At highway speeds, there’s a bit of noticeable wind and road noise. 

The 8.0-inch touchscreen may seem dated, but that could be a bonus. It works well without distracting bells and whistles. The APEAL study notes that confusing tech is the biggest reason for lower scores. 

But the Titan is going away, so which truck will take its place in 2025?

Best in Trucks
Avatar photo
Staff Writer

Allison Barfield

Allison Barfield joined MotorBiscuit in 2020 and covers all things trucks, SUVs, and Jeeps. Having grown up on a farm in Rock Hill, South Carolina, she’s no stranger to the “Best in Class” truck and SUV debates; people in her hometown were always gathering to help work on vehicles together, and deliberation would naturally arise.

Allison graduated from the University of South Carolina with a degree in Media Arts. She has helped bring awareness to issues Women In Trucking face and has promoted Truckers Against Trafficking, an anti-trafficking NGO.

A fan of creatively dark literature, Allison appreciates the works of Shirley Jackson and Emily Dickenson. She lives in a mountainous area of the country and enjoys off-roading and camping. Her dog, Bruce, often joins her in testing trucks and SUVs for our site.