With its comfortable ride, impressive towing capacity, and available luxury, the 2023 Nissan Armada is an outstanding choice for the full-size SUV segment. If you’re interested in the Armada and desire the best it offers, then check out the fully loaded Platinum trim. See how much a fully loaded new 2023 Nissan Armada costs.

Go fully loaded with the 2023 Nissan Armada Platinum trim

The starting price of the new 2023 Nissan Armada full-size SUV starts at $52,095 for the base-level S trim, according to Car and Driver. However, the luxurious Platinum model reaches as high as $68,415. So if you want a fully loaded Armada, you’ll need to choose the Platinum trim.

What do you get with the Nissan Armada Platinum? What kind of value does the automaker provide for the extra cost? For one, the fully-loaded trim comes with the best technology in the lineup. For example, heated second-row seats, a heated steering wheel, ventilated front seats, one-touch power-folding third-row seats, a rear entertainment system, quilted leather upholstery, and 22-inch alloy wheels, to name a few.

Additionally, it includes all of the best features from lower trim levels. For example, remote engine start, a 13-speaker Bose sound system, a surround-view camera system, a power liftgate, Wi-Fi, wireless Apple CarPlay, and navigation. Many other features are also standard, but the most essential might be the suite of driver-assist technologies. Features include adaptive cruise control, forward collision mitigation, blind-spot warning with rear cross-traffic alert, blind-spot intervention, lane departure mitigation, automatic rear braking, and parking sensors.

Add options and accessories to fully load a new 2023 Nissan Armada

Now, let’s cover what else makes the 2023 Nissan Armada Platinum fully loaded. First, the only optional “package” is the Captain’s Chairs package, according to the automaker’s configurator. It costs $750 and includes second-row fold-down captain’s chairs with tie-up and easy entry for the third row. Moreover, it also has a padded center console in the second row with cupholders.

For accessories, Nissan offers many to enhance the full-size SUV more. Some popular highlights include the $230 Cargo package. It adds a cargo net, an all-season cargo area protector, and a first-aid kit. Next, illuminated kick plates are $390, and a dual-camera drive recorder is another $360. Many more enhancements are available, but with the above features, we’d consider the Armada pretty loaded. It costs $73,145 with additional costs applied at checkout, including the optional accessories and Cargo package.

Is a fully loaded 2023 Nissan Armada worth the price?

Should you get a fully loaded new 2023 Nissan Armada full-size SUV? Is the approximate price of $73,000 for the Platinum trim with extras worth the cost? On the one hand, even for a well-equipped model, north of $70K is a lot to pay for an SUV. Customers seeking a good family car can get enough interior space for passengers and cargo for much less. Even the SV and SL trim in the Armada lineup are significantly cheaper, starting at $56,645 and $60,065, respectively.

Additionally, every version of the Nissan SUV uses the same powerful 5.6-liter V8 engine. Although it’s excellent, it isn’t fuel-efficient and comes standard with the base model for roughly $16,000 less. Next, all-wheel drive is available for all trims, so that isn’t exclusive to higher models either. Most of the best tech also comes with lower trims, like the suite of driver aids, Apple CarPlay, heated seats, a wireless smartphone charger, and remote start.

In conclusion, unless you’re set on a particular Platinum-exclusive feature, we wouldn’t recommend the fully loaded 2023 Nissan Armada. Overall, the value provided by lower trims is much better than the range-topper. Despite its excellent exclusive features, the price is too high to justify things most owners can do without. Choosing the SV or SL trim provides the most desirable features without getting too expensive.