Since the Toyota Tundra’s elevation to Truck of the Year by MotorTrend in 2000 and 2008, the full-size pickup has struggled to find its place among the American giants like the Ford F-150 and the Chevrolet Silverado 1500. While it does receive generally favorable reviews from the experts, the consensus is the Tundra is capable yet unexceptional.

Still, loyal Toyota fans appreciate the brand’s commitment to reliability, safety, and comfort. The Tundra provides more than enough power to capably handle most towing needs, and no other truck competitor even comes close to including the tech features that come standard with every trim package. Let’s take a look at what you get for the money with the Toyota Tundra.

SR

As the entry model into the Tundra series, the SR provides dependability and basic styling. Standard features include 18″ steel wheels, a double cab, and heated mirrors with a windshield wiper de-icer.

The base 4.6-liter V8 engine delivers more than a capable ride. With 310 hp and 327 lb-ft of torque combined with a six-speed automatic transmission, it can more than handle towing 8,800 pounds. With performance package options and an upgrade to the 5.7L, 381 hp with 401 lb-ft of torque that ability bumps up to 10,200 pounds. The standard Class IV receiver and trailer brake controller enhances overall safety and performance.

The standard cloth upholstery feels sufficient when paired with four-way manually adjustable front seats and a rearview camera. The real swan song with the standard package, however, is the unrivaled technology features. A 7-inch touch screen infotainment system complete with Android Auto, Apple CarPlay, Amazon Alexa, three USB ports, satellite, Bluetooth, voice recognition, WiFi hot spot, and a six-speaker stereo creates an impressive package.

Add the standard safety features of forward collision warning, automatic emergency braking, pedestrian detection, adaptive cruise control, and lane departure warning, and it’s plain to see how the Toyota Tundra remains firmly in the full-size pickup truck competitor’s circle.

The 2020 Toyota Tundra SR starts at $33,425.

SR5

Standard upgrades for the SR5 trim from the base model include a larger 8-inch touchscreen, universal garage door opener, and a sliding horizontal rear window. Fog lights and an auto-dimming rearview mirror round out the Tundra’s non-package additions.

Starting price for the SR5 is $35,095.

Limited

When you move up to the Limited, the standard package feels a bit more luxurious. Added to the SR5, the Limited comes equipped with a deck rail system with adjustable tie-down cleats, LED fog lights and headlights, dual-zone climate control, leather upholstery with heated front seats and a 10-way power-adjustable driver’s seat. The six-way power-adjustable passenger seat, navigation system, and leather-wrapped steering wheel round out the standard Limited model.

MSRP for the Limited is $42,120.

TRD Pro

Included with the TRD Pro upgrades are front tow hooks, TRD Pro front and Fox rear shocks, and a two-inch front lift. Combined with the standard 5.7L engine, there’s more than enough off-road muscle to make it a full day of adventure.

The front grille, skid plate, aggressive-sounding exhaust, and black exhaust tip make a distinctive impression.

Expect the TRD Pro to start at $48,505.

Platinum

The standard Platinum package includes the upgraded ventilated front leather seats, 12-way power driver’s seat, a 12-speaker JBL premium stereo, a vertical rear power window, blind-spot monitoring, front and rear parking sensors, and rear cross-traffic alert.

The Platinum starts at $48,625.

1794 Edition

Nearly identical to the Premium, the 1794 Edition features more chrome finishes. Also, the TRD package is an available option for the 1794 Edition, which isn’t offered on the Premium model.

The 1794 Edition’s MSRP begins at $48,625.

When it all shakes out for the Toyota Tundra, being labeled as a capable full-size pickup truck isn’t such a bad thing. Toyota continues to deliver on its reputation for quality, efficiency, and safety.