The Kia Sportage has come a long way since it was first introduced in the U.S. in the mid-90s. Now in its fifth generation, the Sportage has evolved into a thoroughly modern and high-tech compact SUV. Also, it has multiple hybrid powertrains available. Let’s look at the cost of the fully loaded Kia Sportage and what you can expect to pay. For our purposes, we’ll be covering the non-hybrid Sportage, not the conventional hybrid nor plug-in hybrid variants.

How much does the 2024 Kia Sportage cost?

The 2024 Kia Sportage has a starting MSRP of $27,090. That gets you the base LX trim. Like all non-hybrid Sportage models, power comes from a 2.5-liter four-cylinder engine making 187 hp and 178 lb-ft of torque. According to EPA estimates, the Sportage gets 28 combined mpg with FWD and 25 mpg with AWD.

Standard features in the LX trim include 17-inch alloy wheels, LED headlights, an 8.0-inch touchscreen display with Android Auto and Apple CarPlay, a 12.2-inch digital gauge cluster, and modern safety tech features like automatic emergency braking, lane-keep assist, automatic high beams, driver attention warning, and rear parking sensors.

The mid-range EX trim starts at $29,090. Upgrades over the LX include 18-inch wheels, rain-sensing wipers, heated mirrors, dual-zone automatic climate control, a 12.3-inch touchscreen with navigation, remote start, wireless charging, SynTex seating, heated front seats, and blind-spot monitoring.

The X-Line trim starts at 31,890. It comes standard with all-wheel drive and a rugged appearance package with 8.3 inches of ground clearance. Other than that, its equipment list is similar to the EX trim.

The SX trim comes with some extra luxuries and starts at $32,590. Features include a panoramic sunroof, a power liftgate, a Harman Kardon premium audio system, adaptive cruise control, and matte gray wheels. The SX Prestige starts at $34,590 and further adds 19-inch wheels, LED fog lights, LED combination taillights, a surround-view camera, ventilated front seats, a memory driver’s seat, and a heated steering wheel.

The rugged X-Pro model starts at $36,090. While the X-Line trim is primarily an appearance package, the X-Pro adds greater off-road capability. It has standard AWD with a center locking differential, multi-terrain drive modes, a heated windshield, and 17-inch alloy wheels with all-terrain tires.

How much does a fully loaded 2024 Kia Sportage cost?

The top fully loaded Kia Sportage X-Pro Prestige trim starts at $37,890. This trim combines the rugged style and capability of the X-Pro model and adds many of the luxurious features of the SX Prestige trim. In addition to what you get in the X-Pro model, the X-Pro Prestige adds premium features like a blind-spot view monitor, front parking sensors, a surround-view monitor, ventilated front seats, and more.

There are no factory option packages for the X-Pro Prestige trim, but there are several individual options and accessories available. When you add everything you can, like an auto-dimming mirror, a front skid plate, side steps, a tow hitch, and a cargo cover, the grand total comes to $42,745. That includes the $1,325 destination fee that applies to all Sportage models.

Is a fully loaded Kia Sportage worth it?

A fully loaded 2024 Kia Sportage X-Pro Prestige is a nice SUV with real off-road chops. But, it crosses into the pricing territory of the bigger Sorento, which starts at a little over $30,000. Even the Telluride can be cheaper, starting at just under $36,000. If you have an SUV budget of around $40,000, the Sorento and Telluride are worth a look.