Are logos important to a brand’s identity? A logo is a symbol that represents an entity. A company’s logo can become synonymous with excellence or failure, depending on the brand. Hyundai’s logo is more than meets the eye. It may appear like a simple “H”, representing the letter “H” in “Hyundai“, but it has another meaning as well.

Hyundai logo meaning: A symbol of trust and partnership

The Hyundai logo represents the “H” in the word” Hyundai as well as two silver silhouettes of people in the act of shaking hands. One silhouette represents a Hyundai representative (or the brand itself), and another represents the consumer. The act of the handshake within the logo is indicative of Hyundai and the consumer being in agreement.

Though the logo is open to interpretation, it’s clear that the South Korean automaker wants the brand to be synonymous with positive producer and consumer interactions. Hyundai Motor Company wants its consumers to trust and enjoy its vehicles and the brand itself. Based on the brand’s dominance over the last few years, plenty of consumers feel a sense of trust and partnership with the brand.

How reliable are Hyundai cars?

Hyundai cars are reliable, but they don’t last as long as vehicles from automakers like Toyota, with a long history of reliability. Furthermore, few automakers can actually rival Toyota and Lexus regarding dependability. So, Hyundai vehicles generally have average reliability. Additionally, Hyundai Motor Company offers great powertrain warranties across its portfolio of brands. So, even if the company doesn’t offer class or segment-leading reliability, it does offer warranties that aid vehicle longevity.

The Hyundai Accent and Elantra receive high-reliability ratings from critics and reviewers. Hyundai’s Tucson and Santa Fe are two of its most reliable SUV nameplates. In recent years, Hyundai vehicles have not given consumers a reason to doubt the brand’s safety or reliability as a whole. In fact, it currently produces some of the most popular nameplates on the market across its portfolio of brands.

Why are Hyundai cars so affordable?

Affordability is a huge part of the appeal of Hyundai vehicles. Its vehicles tend to be among the most affordable options in several vehicle segments.

Factors that contribute to Hyundai’s affordability

• Production processes and materials
• Best tech and features are reserved for upper trim levels
• Hyundai Motor Company makes its own engines and transmissions

Hyundai vehicles generally use affordable materials. Models with more expensive materials are often fully loaded configurations that are priced appropriately. Additionally, the best standard technology components tend to be reserved for upper trim-level models. Affordability is part of Hyundai’s identity as a company, but it produces plenty of high-quality vehicles.

The Hyundai Venue is currently the most affordable Hyundai, starting at $19,650. Hyundai’s 2024 Elantra is its most affordable new car ($21,475). Hyundai produces internal combustion engine, hybrid, plug-in hybrid, battery electric, and hydrogen-powered vehicles. It makes some of the most notable new nameplates on the market, like the Hyundai Ioniq 5. Is the South Korean automaker the most dynamic of its rivals this decade?