According to Q1 2023 data, the GMC Yukon is narrowly outselling the Ford Expedition. Both are large SUVs with plenty of passenger space, cargo area, and powerful engines. So what makes the GMC Yukon slightly more popular than the Ford Expedition so far this year?

Despite its higher price tag, drivers love the GMC Yukon

As of April this year, Ford Authority reveals that the GMC Yukon has sold approximately 19,723 units. That’s particularly impressive considering that the “cheapest” Yukon is currently priced at $57,400. Even without Super Cruise added, the GMC Yukon Denali Ultimate is already close to six figures. 

The Ford Expedition isn’t too far behind with 19,359 units sold so far. The Expedition XL STX starts at $55,725 and the range-topping Platinum model costs at least $82,815. Of course, the GMC Yukon is quick to supplement its elevated price point with extra features and nicely-appointed interiors on higher trims. 

Still, it’s worth noting that the Ford Expedition’s year-to-date growth is much higher than the GMC Yukon’s. Taking that into account, we could see a massive spike in Expedition sales throughout the year. For now, the race is simply too close to call.

The GMC Yukon got a few new features for 2023

GMC’s Denali trims are known for being upscale, but the Yukon Denali Ultimate version only accentuates those qualities. This model features an exclusive Alpine Umber interior with open-pore Paldao wood decor on the dashboard and full-grain quilted leather seats. You can also find etched map patterns of Mt. Denali, where this prestigious trim got its namesake, throughout the cabin.

A GMC Yukon Denali Ultimate is equipped with 22-in wheels, standard all-wheel drive, and your choice between a V8 or turbodiesel engine. It also comes with pretty much every technology feature and creature comfort available, with the exception of Super Cruise. That’s GM’s latest hands-free driving software, which integrates adaptive cruise control functionality with lane-changing and lane-centering features.

Lower Yukon trims still have much to offer, starting with the eight-seater SLE. It comes standard with a 355-hp V8, which can be swapped out for a 277-hp six-cylinder turbodiesel if desired. Both are mated to a ten-speed automatic transmission. 

For a small fee, you can add an extra seat to the cabin for a total seating capacity of nine. With the exception of the Denali Ultimate, every other Yukon model can seat up to eight passengers. There’s plenty of legroom in all three rows of this SUV, plus it has a maximum cargo capacity of 123 cubic ft. 

Navigation and wireless smartphone integration are standard on each model, as well as a capable safety suite of advanced driver’s aids. Starting on the Yukon SLT, you get leather-trimmed seats with heating and ventilation for both cabin occupants. The Yukon AT4 is an off-roading model with lots of standard trail-ready equipment, plus an available 420-hp V8 and adaptive suspension. 

The Ford Expedition remains a solid large SUV choice

Every Ford Expedition has the same twin-turbo six-cylinder engine, with varying power outputs depending on the trim. It’s capable of at least 355 hp in the cheapest models and generates 400 hp in most of the pricier ones. The Ford Expedition Timberline’s engine is tuned for 440 hp and 510 lb-ft of torque.

The Ford Expedition is available with either two or three rows, with the latter able to seat up to eight people. Its third row is actually more spacious than the GMC Yukon’s, providing 36 in of legroom. However, it still trails the Yukon in terms of second-row legroom and overall cargo capacity. 

If it’s any consolation, the Ford Expedition has a bigger standard touchscreen to go along with wireless smartphone integration. The Ford Expedition also has a maximum towing capacity of 9,300 lbs, which is 900 lbs more than the Yukon’s.