The Toyota Grand Highlander has arrived as the upgraded and enhanced version of the beloved Highlander model. With its increased roominess, enhanced power, and a range of advanced features, the Grand Highlander aims to take the three-row SUV experience to new heights. But, with these improvements, one may wonder if the elevated price tag of the Grand Highlander is worth it when compared to the regular Highlander.

Then there’s the top trim level of the Grand Highlander, the Hybrid MAX Platinum. From its posh interior amenities to its cutting-edge technology, the Hybrid MAX Platinum trim provides an unequaled level of luxury and refinement. But does the elevated price match the level of comfort, performance, and convenience it offers? 

A bigger, bolder evolution of Toyota’s beloved SUV

The Toyota Highlander has established itself as the top contender in the three-row SUV segment since it debuted in 2001. Building on its success, Toyota has now introduced the first-ever Grand Highlander,  a slightly bigger version of the beloved Highlander as an enticing alternative.

The Grand Highlander distinguishes itself from the standard Highlander with several key differences. Both models offer three rows of seating and hybrid engines, providing efficient and eco-friendly performance. But, the Grand Highlander takes it a step further with its slightly increased dimensions that offer even more interior space for passengers and cargo.

With the popularity of the Highlander, the introduction of the Grand Highlander adds an appealing option with a striking presence to the lineup. 

The 2024 Toyota Grand Highlander Hybrid MAX Platinum

The Grand Highlander Hybrid MAX Platinum trim is the epitome of luxury and sophistication. Starting at around $53,545, it offers a range of features and technologies to enhance your driving experience.

Toyota equipped this top-tier trim level includes notable features such as a height-adjustable foot-activated power liftgate with jam protection, 20-inch silver multi-spoke clad wheels, and LED Daytime Running Lights (DRL) with an on/off feature. The power tilt/slide panoramic roof with a power sunshade adds an elegant touch and lets you enjoy the fresh air on sunny days.

Inside, the leather-trimmed front and second-row seats, along with heated and ventilated front seats, provide a comfortable and upscale ride for all passengers. The second-row outboard seats also benefit from heating and ventilation features. With a 10-way power-adjustable driver’s seat including power lumbar support and an 8-way power-adjustable front passenger seat, personalized comfort is at your fingertips.

The Grand Highlander Hybrid MAX Platinum places technology at center stage. Its 12.3-inch digital meter showcases selectable gauge display screens and essential information like fuel economy, Driver Assist, vehicle/trip information, and warning messages.

The 12.3-inch Toyota Audio Multimedia touchscreen, featuring wireless Apple CarPlay and Android Auto compatibility, keeps everyone connected. And the 11-speaker JBL Premium Audio system, complete with a subwoofer and amplifier, delivers an immersive and delightful sound experience.

Safety and convenience are important in the Grand Highlander Hybrid MAX Platinum. Front and Rear Parking Assist with Automatic Braking (PA w/AB) offers assistance in tight spaces, while Traffic Jam Assist alleviates the stress of stop-and-go traffic. These features ensure peace of mind on every journey.

Battle of the three-row titans

The 2024 Toyota Grand Highlander faces tough rivals that aim to capture the attention of discerning buyers seeking a three-row mid-size SUV. According to Top Speed, three notable alternatives to consider alongside the Grand Highlander are the 2023 Mazda CX-90, Kia Telluride, and Hyundai Palisade.

The 2023 CX-90, starting at $39,595 is an upmarket contender. Equipped with Mazda’s powerful inline-six Turbo powertrain, it delivers 280 horsepower and 332 lb-ft of torque. High-end models offer even more power, reaching 340 horsepower and 369 lb-ft of torque. The Mazda CX-90 aims to provide a luxurious and dynamic driving experience.

The 2023 Kia Telluride, priced at $35,890, shares its platform and powertrain with its South Korean relative, Hyundai. It’spowered by a 3.8-liter V6 engine delivering 291 horsepower. The Telluride comfortably accommodates eight passengers and offers a towing capacity of up to 5,500 pounds. It stands out with its excellent all-wheel drive system, spacious cargo capacity, and impressive safety ratings.

The 2023 Hyundai Palisade, with a starting price of $39,500, combines ruggedness with sportiness. Powered by a 3.8-liter V6 engine producing 291 horsepower and 262 lb-ft of torque, it offers a comfortable and roomy cabin for all occupants. The Palisade features an optional HTRAC all-wheel drive system for enhanced stability and grip, along with generous cargo space when the seats are folded down.

These three competitors showcase their unique strengths and features, all being viable alternatives to the 2024 Toyota Grand Highlander.