Meet the 15 Richest Formula One Drivers of 2024
Formula One drivers compete against each other to secure a podium finish. Yet, the races don’t stop on the tracks. They take them off the grid, putting extra effort into building a solid brand, gaining endorsements, and increasing their net worth. Here’s a comprehensive list of the top 15 wealthiest drivers in F1’s 2024 class.
Sir Lewis Hamilton
After his Formula One debut in 2007 with McLaren, Sir Lewis Hamilton rose from rookie to British legend—and knight. His success on the track spills into his earnings as F1’s second-highest-paid driver in 2023. With an announcement to join Ferrari in 2025, his $300 million estimated net worth is expected to skyrocket.
Fernando Alonso
Two-time world champion and Formula One veteran Fernando Alonso has had a decade-long epic career. He is among the highest-paid drivers, earning $34 million in 2023. In addition to his F1 career earnings, Alonso further secured his wealth by starting a racing eSports team with Logitech, investing in the fashion lifestyle brand Kimoa, and getting an Adidas sponsorship.
Max Verstappen
The Dutch wonder makes a significant statement on the track and in the bank. In 2023, Max Verstappen was the highest-paid F1 driver, earning an astounding $70 million in salary and bonuses pre-tax. With his continued success on the track, he has earned deals with brands, including Heineken, bringing his net worth to about $210 million.
Sergio Perez
Since his 2011 debut with Sauber, Sergio Perez has established himself as a formidable F1 driver racing for top teams like McLaren and Red Bull. In 2023, Perez earned $26 million (plus bonuses) for his second-place finish. He boosted his estimated net worth of $50-75 million by working with brands like Telcel and Nescafé.
Daniel Ricciardo
Daniel Ricciardo makes a name for himself as a highly successful and marketable F1 icon. After his 2011 debut with HRT, the Australian has raced for Renault, McLaren, and Red Bull’s AlphaTauri team. With several lucrative endorsements from top brands like Puma, GoPro, and Amazon, Ricciardo’s $96 million net worth (estimated) isn’t surprising.
Lance Stroll
On his F1 debut with Williams and moments after his 18th birthday, Lance Stroll became the second-youngest driver to attain a podium finish in his rookie season. In 2019, he joined his father’s team, Racing Point, now Aston Martin. Having bagged Tag Heuer and Bell Helmets endorsements, he’s racked up a substantial net worth estimated at $50 million.
Carlos Sainz
After starting his career at Toro Rosso, Carlos Sainz has had successful stints with Renault, McLaren, and Ferrari, reaching an estimated net worth of almost $50 million. He ranks high among F1 drivers’ top-paid drivers, with a $14 million payout in 2023. He also bagged sponsorship deals with top brands like PlayStation and Shiseido Men.
Charles Leclerc
Charles went from karting in Monaco to Formula One’s tracks. His determination and outstanding rookie season at Sauber earned him a spot at Ferrari in 2019. After becoming the face of the Giorgio Armani Made to Measure line with endorsement deals from Puma and Ray-Ban, Leclerc is one of the most affluent drivers in F1.
Pierre Gasly
While Pierre Gasly has become a fashion icon and endorsement magnet, his F1 career is also high gear. He made his 2017 debut with AlphaTauri before racing for Red Bull Racing in 2019. Now, he owns a custom sunglasses line with Hawkers and is a joint partner in the third-tier French football club Versailles.
Valtteri Bottas
The Finnish phenom Valtteri Bottas has gained popularity over the years, from his early successful days with Williams to his stint at Mercedes. Joining the Alfa Romeo Racing team in 2022, his success and nationality helped him gain lucrative endorsements. Bottas amassed his wealth and worked with Finnish brands like S.U.F. Helsinki, including Puma and Canyon Bicycles.
Kevin Magnussen
Kevin Magnussen rode onto the grid in style, following his father Jan’s footsteps. He made history on his legendary 2014 debut as the first Dane to achieve a podium finish. Before joining the Haas F1 team, Magnussen raced for Renault, now known as Alpine, while amassing his $30 million net worth (estimated).
Lando Norris
As one of F1’s youngest and most marketable stars, Lando Norris’s future looks bright, and his bank account is even more attractive. The 24-year-old British driver started with McLaren in 2019 and finished sixth overall in 2023. He earned $12 million that year and has an estimated $30 million net worth.
Esteban Ocon
Esteban Ocon debuted with the Manor Racing Team before racing for Force India and Alpine. So far, deals with top brands like Microsoft and Bell & Ross that sponsor his team have skyrocketed his finances. Ocos is also a brand ambassador for CM Helmets. These lucrative ventures place his net worth at an estimated $21 million.
George Russell
With a net worth of $16 million and partnerships with Mercedes, Tommy Hilfiger, and IWC Schaffhausen, George Russell is fast becoming part of the wealthy class of the F1 grid. The 25-year-old Briton, who won his first victory at the 2022 São Paulo Grand, finished eighth overall in 2023. He’s the eighth highest-paid driver in the 2024 F1 season.
Nico Hulkenberg
Nico Hulkenberg first raced with Williams before Renault replaced him with Esteban Ocon. Although the German struggled with his career, he returned full-time with Haas in 2023, thanks to impressive performances in 2020 and 2022. Hulkenberg’s previous lucrative deal with German company DEKRA and owning the eSkootr Championship (eSC) team 27X have contributed to his wealth.