Jeep didn’t achieve success in the automotive world overnight. The brand continuously introduces changes to its products, some minor and others profound. It also left certain features untouched, some of which have become the company’s unmistakable identifiers. In the following slides, you’ll find nine modern qualities the brand introduced over the years and six characteristics that have endured.

Introduction of Modern Electronics and Infotainment

Over the past 70 years, Jeeps have seen a significant transformation in their electronic units. Early models were purely mechanical with basic dashboards, while newer Jeeps are equipped with advanced infotainment systems, touchscreen interfaces, GPS navigation, and many driver-assistance features. These advancements have improved driving and enhanced safety and convenience for users.

Source: Car and Driver

Adoption of Independent Suspension

Jeeps were initially known for their rugged, solid axles. However, recent versions like the Jeep Grand Cherokee and Cherokee have adopted independent suspension setups. This shift has allowed for smoother rides, improved handling, and better ride quality without significantly compromising on prowess. It also maintains the balance between comfort and capability that modern drivers demand.

Source: MotorTrend

Improved Fuel Efficiency and Engine Options

Early Jeep models were not mainly known for their fuel efficiency. Over the decades, Jeep has introduced more fuel-efficient engines, including diesel and hybrid options. These options align with stricter federal fuel economy standards and emissions regulations to meet environmental and consumer demands. The development of turbocharged four-cylinder engines and the incorporation of mild-hybrid technology in newer versions have also improved fuel economy and reduced emissions.

Source: Forbes

Enhanced Off-Road Capabilities

While Jeeps have always been suitable for difficult terrains, modern technology has increased this capability. Innovations such as electronic locking differentials, better traction control systems, and off-road-focused driving modes have made contemporary Jeeps even more adept at tackling challenging terrains. Other accessories like the Selec-Terrain® Traction Management System and Rock-Trac® 4×4 System guarantee optimal performance on muddy, snowy, sandy, and rocky surfaces. 

Source: AutoWeek

Safety Features and Crashworthiness

Early Jeeps lacked basic safety installations that are standard today. Modern Jeeps now include a suite of safety technologies such as multiple airbags, anti-lock brakes, stability control, and advanced driver-assistance accessories like automatic emergency braking and lane-keeping assist. Jeep’s manufacturers comply with stringent safety standards set by agencies such as the National Highway Traffic Safety Administration (NHTSA).

Source: IIHS

Design and Aesthetics

Most newer Jeeps integrate upgraded lighting systems, such as LED headlights and signature daytime running lights, improving visibility and aesthetics. They also offer innovative convenience services like hands-free power liftgates and panoramic sunroofs, further elevating comfort and utility. Interior advancements, including state-of-the-art infotainment designs with large touchscreens, premium audio, and customizable digital displays, give a sophisticated driving experience that combines technology with Jeep’s valuable heritage.

Source: Top Gear

Increased Size and Comfort

The size evolution of Jeeps has increased interior comfort and amenities. Early compact editions like the Willys MB were much different from today’s spacious offerings, such as the Grand Cherokee and Grand Wagoneer. Several new models boast generous legroom, futuristic climate control, premium seating, and customizable interior configurations, catering to diverse passenger needs and preferences.

Source: The Drive

Integration of Advanced Connectivity

Modern Jeeps are equipped with cutting-edge connectivity systems. These include integration with smartphones through Apple CarPlay and Android Auto, built-in Wi-Fi hotspots for seamless internet access on the go, and advanced telematics options that offer real-time vehicle diagnostics, remote start, and location tracking via dedicated mobile apps. Besides providing more convenience, better connectivity allows drivers to stay connected and informed wherever their adventures take them.

Source: CNET

Introduction of Electric and Hybrid Models

One of the most significant changes in recent years is Jeep’s venture into electric and hybrid vehicles. Introducing the Jeep Wrangler 4xe plug-in hybrid is a significant move towards more environmentally friendly services. This model incorporates Jeep’s legendary performance with electric power, offering reduced emissions and the ability to traverse difficult terrain in near silence. It aligns with global trends towards sustainability and positions Jeep for the future of the automotive industry.

Source: Jeep

Six Things That Have Stayed the Same

Iconic Seven-Slot Grille

Jeep’s seven-slot grille is not just a design element; it’s a symbol of durability tradition that has endured since the brand’s inception. This iconic feature reflects Jeep’s military origins and sturdiness. From the original Willys MB to modern introductions like the Wrangler and Grand Cherokee, the seven-slot grille remains an unmistakable identifier of Jeep’s enduring legacy. Each slot also represents a historical link to the brand’s heritage.

Source: Jeep

Trail-Rated Off-Road Capability

The brand’s “Trail Rated” badge guarantees that vehicles meet stringent off-road standards for traction, water fording (up to 30 inches), and maneuverability due to their exceptional turning radius, articulation, and ground clearance up to 10 inches in releases like the Wrangler. Through these features, the automaker has maintained a reputation for conquering the most challenging terrains worldwide.

Source: Jeep

Rugged Durability

Since their service  roots with the Willys MB, Jeeps have prioritized durability and reliability. This legacy continues in recent versions like the Wrangler, which features rugged body-on-frame construction, heavy-duty axles, and ample suspension systems. The brand maintains a reputation for enduring harsh conditions, from extreme weather to rough terrain. From its origins, Jeep has been a favored choice for adventurers and enthusiasts searching for durable vehicles.

Source: Popular Mechanics

Open-Air Driving Experience

The ability to experience open-air driving is a hallmark of the Jeep brand’s heritage. Models like the Wrangler and Gladiator maintain this tradition by offering removable doors, roofs, and even fold-down windshields. This unique feature increases the sense of freedom and connection with nature. It underscores Jeep’s commitment to delivering an authentic, adventurous driving experience.

Source: Car and Driver

Boxy, Utilitarian Design

Recent Jeep products feature refinements but also retain their iconic boxy design. While prioritizing functionality and practicality, this enduring design philosophy also provides ample interior space for passengers and cargo, and better visibility and maneuverability. Additionally, the boxy shape allows for easier customization with aftermarket accessories like roof racks and off-r bumpers.

Source: MotorTrend

Military Heritage Influence

Its origins have profoundly influenced its design and engineering philosophy. This manifests in its sturdy construction, versatile performance, and steadfast commitment to utility. Furthermore, they are direct legacies of the original military Jeeps, built to endure harsh conditions and serve various operational needs. Today, Jeep continues to embody this heritage through rugged durability, off-road capability, and a focus on practicality.

Source: Smithsonian Magazine