The Kia Seltos is a subcompact SUV that’s full-featured and affordable. With its sharp styling and quick handling, the Seltos puts the fun back into everyday drives. And modern powertrains—like an available turbo engine with torque-vectoring all-wheel drive—put its performance on par with top competitors.

Understandably, the Kia Seltos continues to grow in popularity—so much so that it’s seen a dramatic sales increase in the past year. Let’s look at the data and what this subcompact SUV offers.

Kia Seltos sales keep growing

In the past, Kia had a reputation for basic, economical vehicles that provided reliable transportation. But recently, the brand upped its game, producing sleek, modern cars at value-driven prices. The new Kia Seltos is a prime example of that.

And the public’s taken notice, with Seltos sales dramatically increasing in the past year. A report on GoodCarBadCar shows May 2023 sales of 7,449 units, signaling a 52 percent increase from May 2022.

In the same GoodCarBadCar report, the Seltos compares favorably to the competition. Not only is it nearly even with the Hyundai Santa Fe (7,013 units), but it outpaces the Honda Passport (4,420 units).

That demonstrates the brand’s continued move upmarket, and with vehicle prices rising yearly, the value-driven Kia Seltos could become even more popular.

Why should you buy the Kia Seltos?

Even with a starting price of $24,665, the 2023 Kia Seltos isn’t a stripped-down SUV. Maybe that’s why it’s a top seller.

No matter the trim, buyers get a subcompact SUV with a reliable powertrain. Lower trims use a 2.0-liter four-cylinder making 146 hp and 132 lb-ft of torque with dependable performance. Higher-end models have a turbo 1.6-liter four-cylinder with 175 hp and 195 lb-ft of torque for peppy acceleration around town. And every trim—except for the S—has standard all-wheel drive.

Inside, the well-designed interior is comfortable and advanced technology. An appealing layout with organized controls and flowing lines has an upscale feel. And touchscreen infotainment with Apple CarPlay and Android Auto allows seamless connectivity. Buyers can also opt for Bose premium audio and wireless smartphone charging. The Kia Seltos also has agile handling and a smooth ride, whether on grocery runs or highway trips.

Comprehensive driver’s assistance technology ensures safe travels, harnessing the power of computers to monitor the surroundings. Standard driver’s assistance tech includes automated emergency braking with pedestrian detection and lane departure warning with lane keeping assist. Optional adaptive cruise control keeps a safe following distance on the highway.

Beyond that, the Kia Seltos has modern, good looks that belie its low MSRP. On the street, the Kia Seltos compares well with higher-priced alternatives, with a sleek front fascia, sharp body creases, and bright alloy wheels.

The Kia Seltos continues to impress, with a significant sales increase in the past year. With its combination of value and features, the Seltos is a great pick for people on a budget. With car prices increasing year after year, the Kia Seltos gives consumers a well-rounded SUV that won’t break the bank. That’s a good deal for the everyday car buyer.