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New Ferrari SUV Purosangue in red
Trucks & SUVs

New Ferrari Crossover Is Supercar Blasphemy We can get Behind

Ferrari has finally released an image of its long-rumored first crossover. From first impressions, it looks like the new Ferrari SUV could be a winner for the Italian company. With a short intro, Ferrari calls it “a genuine game-changer,” and says, “All will be revealed later this year.” But what we do know so far …
by Dan Mayfield
Published on
3 min read

Ferrari has finally released an image of its long-rumored first crossover. From first impressions, it looks like the new Ferrari SUV could be a winner for the Italian company. With a short intro, Ferrari calls it “a genuine game-changer,” and says, “All will be revealed later this year.”

But what we do know so far is that Ferrari has been teasing us with the thought of a four-seat (or maybe five), four-door, crossover for a while now.

‘You have to shoot me first,’ said Ferrari’s former CEO about building an SUV

The front end of the new Ferrari Purosangue SUV in red.
The front end of the new Ferrari Purosangue in red | Ferrari.com

Ferrari’s former CEO, Sergio Marchionne famously said in 2018 the company would never build an SUV, saying, “You have to shoot me first.” The landscape has changed since he said that, and even Ferrari has started to build cars that appeal to more than just hard-core racers. Part of that shift has to do with the company’s new CEO, engineer Benedetto Vigna.

Every other uber-luxury brand is now building an SUV or crossover. The new Ferrari SUV Purosangue crossover will likely take on the uber-luxury – and uber-quick – crossovers and SUVs like the Lamborghini Urus, Aston Martin DBX and Bentley Bentayga.

The Lamborghini Urus is a $218,000 SUV with 641 horsepower. While it’s not the first SUV from Lambo, it has quickly become a must-have accessory for celebs like Kylie Jenner and Travis Scott. The Aston Martin DBX is $189,000 and features a strong V8. There are higher-performance variants, such as the DBX 707, which is probably one of the Ferrari’s benchmarks. The Bentley, by contrast, is designed more around luxury than speed, though it’s not slow. The base model starts at $166,000 and it can quickly reach the $250,000 range with the Speed package, which drops in the 626-horsepower W-12 engine.

How much is the new Ferrari SUV?

Autocar magazine took to Photoshop to brighten up the Purosang image from Ferrari.

Ferrari hasn’t released any specs of the new Ferrari SUV, let alone pricing. However, it could be powered by the company’s new 654-horsepower turbocharged V6 from the 296GTB sports car, which is also a plug-in hybrid, that adds an extra 165 horsepower. Even higher-performance versions could feature the V8 and electric motors from the SF90 Stradale, which combined make 986 horsepower. Ferrari does still make a V12, but it’s anybody’s guess as to whether the Pursosangue would get that 789-horsepower engine.

The Purosangue could be the “game changer” Ferrari promises in the high-end, ferociously quick, crossover world

Chris Harrison of TopGear says that “It was inevitable that Ferrari’s going to make one.”

It’s really more of a crossover than an SUV. While it may look taller and beefier than the four-seat Roma, there is no off-road pretense in the design. One look and you can tell you’re not going to be risking the low-hanging front air dam on any stray rocks on the trail, or even nicking that parking barrier in front of the Chipotle.

But, like other crossovers, it looks like it will have some cargo capability, multiple seats, and a vertical liftgate for loading very-pricey matching luggage. From spy shots leaked by CarScoops, it looks like there’s a low-hanging rear valence, too, that says this crossover is designed to generate downforce and handle like, well, a Ferrari, at higher speeds.

Although we can only see the front of the Purosangue, there’s certainly some family resemblance. The front has the big air ducts inspired from the F8 and the split LED turn signals like the new 296GTBs.

“Purosangue” directly translates to “pure blood,” but in Italian, it really means “thoroughbred” like the famous horse on the hood, which is a not-so-subtle way of telling the world that while this may be a crossover, it’s still a Ferrari.

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Writer - Sedans & Coupes

Dan Mayfield

Dan joined MotorBiscuit in 2022 with over 20 years of experience in journalism and a lifelong passion for anything related to the automotive industry. He grew up wrenching a 1949 Ford pickup truck and an MGB with his dad, learning how not to wire a fuel pump (he inadvertently set the MGB on fire).

After earning a bachelor’s degree in photojournalism from the University of New Mexico, Dan has contributed his expertise to a range of local outlets, including the City of Albuquerque, US Eagle, and the Alliance for Local Economic Prosperity.

On weekends, Dan spends Saturdays enjoying “cars and coffee” chats and, on Sundays, he’s watching the Route 66 Cruise roll through town. He also races motorcycles, and it’s not unusual to find him elbows-deep in his latest cafe racer build.

Taking advantage of the local desert terrain, Dan also enjoys exploring and driving off-road in his trusty Ram Rebel pickup truck, which provides personal insights into his contributions to our Trucks, SUVs, & Crossovers coverage. Dan strives to give our readers unique information about the dynamic automotive market, reading anything that has to do with cars, trucks, bikes, 4X4s, and, in his words, “everything with a motor.”

Dan has earned a number of accolades from the Public Relations Society of America, and is a University of Southern California, Annenberg School of Communication and Journalism Fellow.