Nissan Kills Rogue Sport Crossover
Production of the 2022 Nissan Rogue Sport will end later this year. With so many Rogues and Rogue-like variations, maybe Nissan thought “crossover” meant lots of models crossing over on each other. Even Nissan admits there were too many Nissan small- to midsize crossovers in the segment. “With the all-new Rogue and recently redesigned Kicks, we will continue to cover this part of the market effectively,” said Nissan Vice President Scott Shirley.
Was the Nissan Rogue Sport a slow seller?
Nissan is seeing higher sales for its Rogue (the regular one), Kicks, and Pathfinder. “We are also able to invest more resources in our current vehicle lifecycles and next-generation products,” Shirley told Automotive News. The regular Rogue is Nissan’s best-selling crossover. Nissan’s Rogue Sport was a smaller, entry-level offering first available in 2017.
It shared virtually no components with its larger sibling. Even the engines were different between each one. The Rogue Sport was meant to attract young drivers with its smaller size and lower price, looking for their first new car.
What Nissan crossover is closest to a Rogue Sport?
“But its role quickly became overshadowed by the fun and spacious Kicks, which is nearly as large inside and has a much more youthful personality,” AutoPacific President Ed Kim told Automotive News. More youthful, but a much toned-down Kicks from the first generation, and also than the one available in most other parts of the globe.
The Kicks is generally considered the reason the Rogue Sport was a hard sell. Besides its physical characteristics, it is less expensive than the Rogue. And Nissan has already signaled it has bigger plans for the Kicks.
By this time next year, a new version should be at dealerships. And it has already leaked that it will offer all-wheel drive. Every dimension should increase according to dealers who have seen a preview.
Are there other Nissan models being killed?
Nissan completely redesigned the Rogue last year. It has a completely different look than its previous incarnation. That put the Rogue Sport in a pickle, either continuing with a now-dated look or dropping lots of money and development into a more modern version. Neither much appealed to Nissan, we guess, so it is axing it for good.
And most, if not all, of Nissan’s development efforts and resources, are being spent on electrification, as is the case with all automakers. To that end, the Rogue Sport isn’t the only Nissan product on the chopping block. The Maxima sedan is going away, as is the full-size Titan pickup. And there could be more.
From what we gather, Nissan will continue selling the remainder of the Rogue Sports produced now into next year. That’s when supplies should run out. And then, that’s it.