The Most Popular Midsize Pickup Truck in America Just Moved 100% of Production to Mexico
Toyota truck owners love to say, “It may be engineered in Japan, but it was built in Texas!” But if their truck is a fourth-generation Tacoma, it was not built in Texas. Toyota has moved 100% of its Tacoma assembly to Mexico.
The automaker has been slightly vague about when this changeover happened. Back in 2021, it announced it would be moving most Tacoma production to its two Mexico plants to make more room for its new full-size truck and SUV family in Texas. For those keeping track at home, the new Tundra dropped for the 2022 model year. It was followed by a new 2022 Lexus GX and then a new 2023 Toyota Sequoia.
As recently as 2022, analysts said “some” third-generation Toyota Tacomas were built in Texas and some were built in Mexico. Toyota rolled out the fourth-generation of the Tacoma for the 2024 model year, implementing much of the technology it designed for that new Tundra. And it did not retool its Texas factory to build this truck. Toyota Texas’ website only lists the full-size trucks and SUVs und its “built here.” So we can confidently say 100% of future Toyota Tacomas will hail from Mexico.
The Tacoma is insanely popular, for a midsize pickup truck. By 2023, many Toyota buyers were opting for Tundras rather than the outdated third-gen Tacoma. Its sales plummeted from 53,583 (2022) to 21,558 (2023). It was the worst sales year for the Tacoma in recent memory. And it still outsold every single other midsize pickup truck. The 2023 Tacoma outsold the GMC Canyon and Chevrolet Colorado–combined!
Where do the parts for the Toyota Tacoma come from? Every fourth-generation Tacoma engine will be built in Huntsville, Alabama. In addition, Toyota’s Texas plant and the suppliers that share its campus may build a ton of components for the Tacoma. We will need to wait for analysts to go over Tacoma window stickers to find out what percentage of the parts in various trims come from the U.S./Canada.
The Tacoma is far from the only U.S.-sold truck that is assembled in Mexico. Both Ram and General Motors assemble some half-ton trucks in Mexico. In addition, Ram now builds every one of its heavy-duty pickup trucks in Mexico. In the compact truck segment, 100% of Ford Mavericks come from Mexico.
So which trucks are the most “American made?” When Cars.com ranked 2023 models based on where their parts came from, its most “American made” compact, midsize, and half-ton pickup trucks were:
- Honda Ridgeline
- Toyota Tundra
- Jeep Gladiator
- Ram 1500
- Hyundai Santa Cruz
- GMC Canyon/Chevrolet Colorado
- Ford F-150 Lightning EV
- Toyota Tundra Hybrid
- Nissan Titan
- Ford F-150 Hybrid
- Nissan Frontier
- Ford F-150
- Ford Ranger
- Ram 1500 Classic
- GMC Sierra 1500/Chevrolet Silverado 1500
Next, learn how Ram and GM may be responsible for the Detroit of Mexico, or see CNBC’s deep dive on just how “American” your car is in the video below: