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It looks like the upcoming all-electric Ram 1500 may have a name, after all. Ram has stayed tight-lipped on details for its upcoming all-electric truck. But, now, it looks like the company has been betrayed by its own trademark filings. So, what can we call the new electric 2024 Ram pickup?

The new Ram 1500 REV has a nice ring to it

2024 Ram 1500 REV concept
2024 Ram 1500 BEV concept | RAM

It looks like the new truck will be called the Ram 1500 REV, according to CarBuzz.com. Though the name doesn’t tell us a lot, it tells us a lot. Since the new truck will be a 1500, that means that it should be the same size as the current half-ton pickups you can buy from Ram. So, that means Ram is going right at the F-150 Lightning and the upcoming Chevy Silverado EV and the GMC Sierra EV.

The REV name isn’t much of a surprise. For months the company has pushed the Ram Revolution marketing campaign. That campaign has been interesting, but stymied by a lack of information to compare the new Ram to other trucks.

We did get a recent glimpse of the REV, in clay

Auto designers often sculpt their designs in clay before they start making body panels from metal. If you pause the new Ram video at the 0:50 mark, you can get a pretty good idea of what the new Ram 1500 Revolution will look like. Well, if you squint, that is. It’s rendered in brown clay and while you can see the general shape of the truck, the hard lines are invisible.

Overall, the Revolution electric truck model seems to follow other EV Trucks like the Ford F-150 Lightning and GMC Sierra EV school of thought: make an electric truck look like a truck. That’s in stark contrast to the Tesla Cybertruck, which looks like a giant stainless steel origami project. On the Ram, you can see a hint of a Ram grille, but it has a high bumper and a sleeker cab. It’s clearly a four-door pickup with what looks like a standard, or 5.7-foot, bed.

The new truck will debut on January 5, 2023, at the Consumer Electronics Show, or CES, in Las Vegas. CES is the world’s largest computer and tech gadget show, but automakers have been using the show’s massive platform for several years to show off new features and new vehicles. Electric cars, which keep with CES’s theme, gain a lot of interest at the show.

CES recently confirmed that the CEO of Stellantis, which owns Ram and Dodge, Carlos Tavares, will give a keynote speech at CES.

Ram’s CEO has high hopes, and big promises, for the new truck

Ram’s CEO, Mike Koval Jr., now says the new Ram EV pickup prioritizes towing, hauling, and other core truck attributes. Koval said that his message with the new Ram EV truck will be that “Trucks still need to do truck things,” as reported by the Detroit Free Press. He said that the new truck’s baseline range needs to be 300 to 350 miles. Ram is keeping those goals in mind as it develops the new truck, which was announced last spring.

The new truck should debut in 2023 under the REV name. But, you still can’t order one. While Ford has more than 200,000 reservations for the Lightning, Chevy has 140,000 for its new Silverado EV truck. Many new EV truck buyers have already decided on one of those, and the new Ram will have to bring a lot to the table to be competitive.

Related What Does the New Ram Electric Truck Look Like? Get a Glimpse in Ram’s Latest Video

What Does the New Ram Electric Truck Look Like? Get a Glimpse in Ram’s Latest Video

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Writer - Sedans & Coupes

Dan Mayfield

Dan joined MotorBiscuit in 2022 with over 20 years of experience in journalism and a lifelong passion for anything related to the automotive industry. He grew up wrenching a 1949 Ford pickup truck and an MGB with his dad, learning how not to wire a fuel pump (he inadvertently set the MGB on fire).

After earning a bachelor’s degree in photojournalism from the University of New Mexico, Dan has contributed his expertise to a range of local outlets, including the City of Albuquerque, US Eagle, and the Alliance for Local Economic Prosperity.

On weekends, Dan spends Saturdays enjoying “cars and coffee” chats and, on Sundays, he’s watching the Route 66 Cruise roll through town. He also races motorcycles, and it’s not unusual to find him elbows-deep in his latest cafe racer build.

Taking advantage of the local desert terrain, Dan also enjoys exploring and driving off-road in his trusty Ram Rebel pickup truck, which provides personal insights into his contributions to our Trucks, SUVs, & Crossovers coverage. Dan strives to give our readers unique information about the dynamic automotive market, reading anything that has to do with cars, trucks, bikes, 4X4s, and, in his words, “everything with a motor.”

Dan has earned a number of accolades from the Public Relations Society of America, and is a University of Southern California, Annenberg School of Communication and Journalism Fellow.