Toyota cars and trucks are known for one thing above all else: reliability. When the sands of time stop moving, your neighbor’s old Toyota will be cruising the timeless cosmos trouble-free. The Tundra is no exception. I speak from personal experience. A family member owns one and I don’t know if I’ve ever seen it get more than an oil change. This, combined with the already incredible resale values of Toyota models, is why you need to sell yours immediately. Then laugh all the way to the bank.

The new Toyota Tundra is a primo pickup

The Tundra seems to be oft-forgotten. When most people turn to the Japanese brand for a pickup, the Tacoma, or Taco, is almost always the choice. Fair point, too. They’re a little smaller and better on gas than a Tundra. But who doesn’t like more?? Towing capacity is higher, and Tundra models have larger beds and larger motors to boot.

That said, disregard if you’re in Europe and a Hilux is an option. You can literally drop a building on one of those. Reliability is great, but it’s not all that makes a Tundra great. They’re excellent off-roaders capable of stamping mountains flat with little modification. Moreover, there’s also no substitute for car camping with one thanks to that increased footprint over the smaller Tacoma.

The demand is spiking

For these reasons, plus many more, the resale value of Tundra’s is strong. The recent spike in the used car market, due to the semiconductor shortage, has helped drive values even higher, according to iSeeCars. The site lists the Tundra as one of the highest value changes in the last year.

How high? Pretty high as it turns out. Model year depending, you’re looking at an average $8,000 price change in the last year or roughly 25%. What’s more, that’s over 4% above the average increase of 17%. Generally speaking, the newer the Tundra, the better, should you be looking to sell. However, should you want to sell, there are some things to take care of first.

Make your Tundra look good before selling

First and foremost, should you want to sell, now is the time. But make your listing stand out because everyone and their mother is looking to take advantage of the seller’s market right now. One of the best ways to do that is to take some great photos of the vehicle, Tundra or not. I’m not talking about whipping out your iPhone at high noon in your driveway. Wait till sunset, take it somewhere pretty, and pretend to be Van Goh for an hour.

You may even want to consider auctioning the car. It’s not uncommon for auctions to help sell the vehicle faster, and even net you a little more cash in the process. Regardless, now is the time to sell, especially if you happen to own a Toyota Tundra. The Tundra may survive past the death of the universe, but this seller’s market certainly won’t, so take advantage now.