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This may come as a surprise to you, but Stellantis doesn’t listen to me. I have some excellent ideas on how to revive the Jeep brand, though. For example, what if it turned the Jeep Mighty FC concept into a cheap kei truck? 

Dear Stellantis, please turn the Jeep Mighty FC concept into a kei truck 

Back in 2012, the Jeep Mighty FC concept flexed its off-roading capabilities around Moab, Utah. It looks pretty similar to the original forward Control Jeep trucks from the 1950’s. 

These rucks were built to conserve space while providing an optimal off-roading performance with the utility of a truck bed. 

The original FC trucks had full-sized cargo boxes without being too large to maneuver on tight trails. Affordable portal axles allow it to sit high off the ground without a suspension lift. 

But it never went to production and the Jeep Renegade gained its grille design a few years later. Now the tiny adorable Jeep Renegade has been discontinued and needs a replacement. 

Stellantis claims that an electric Jeep model that starts at $25,000 is on the way, but what if they produced something even cheaper? When I say cheaper, I mean it in a nice way, like actually affordable. 

The 2012 Jeep Mighty FC Concept off-roading in sand
The Toyota IMV 0 with a blank background

The rise of the Ford Maverick and the increasing popularity of kei trucks proves that people want cheap trucks. 

Also, the Jeep Mighty FC concept already loons like a kei truck. The $10,000 Toyota IMV 0 is one of the newest kei trucks available in other countries and people ask me if it’s coming to America all the time. 

The 2012 Mighty FC concept had a 16,500 lb Warn winch on the front bumper, a bottle opener on the back of the cab, a full-size tire in the bed, two-piece 1-inch beadlock capable wheels, and 39-inch BFG Krawler T/A tires.

It’s unclear how much the concept could tow and the Toyota IMV 0 can tow over 5,500 lbs and carry a payload of up to 2,000 lbs. It has a 2.0-liter inline-four engine with 137 hp and 135 lb-ft of torque. 

Jeep wouldn’t have to match these figures since the Toyota IMV 0 isn’t in America, but things would be cooler if it did.

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Allison Barfield

Allison Barfield joined MotorBiscuit in 2020 and covers all things trucks, SUVs, and Jeeps. Having grown up on a farm in Rock Hill, South Carolina, she’s no stranger to the “Best in Class” truck and SUV debates; people in her hometown were always gathering to help work on vehicles together, and deliberation would naturally arise.

Allison graduated from the University of South Carolina with a degree in Media Arts. She has helped bring awareness to issues Women In Trucking face and has promoted Truckers Against Trafficking, an anti-trafficking NGO.

A fan of creatively dark literature, Allison appreciates the works of Shirley Jackson and Emily Dickenson. She lives in a mountainous area of the country and enjoys off-roading and camping. Her dog, Bruce, often joins her in testing trucks and SUVs for our site.