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It’s time to pull out that detective hat again. I’ve decided to take a look at Stellantis North America, how it’s doing, and the worst-case scenario. Dealerships are getting nervous because Stellantis executives keep jumping ship. 

Why are Stellantis North America executives leaving? 

It’s not a crazy idea to think that Stellantis North America is in trouble after multiple executive departures. There are a lot of important people jumping ship at a rapid rate. 

Is that because the ship is sinking? Jeep Wrangler sales are declining at a rapid rate. The new Dodge Hornet is the second slowest-selling car in America, and too much of the focus seems to be on all-electric options like the new Jeep Wagoneer S and the Dodge Charger Daytona. 

Stellantis has been making a few massive brand changes. For example, Dodge isn’t exactly known for muscle, and the Jeep Wrangler is turning into an expensive luxury vehicle. The Jeep Gladiator is too expensive to compete and the Fiat 500e isn’t off to a great start. 

Anyways, Mamatha Chamarthi the head of Stellantis’ software business is the fifth top-level executive to leave during the past couple of months. She entered this role in 2019 and is seeking other opportunities. 

Jasce Stoicevich joined Stellantis as the Vice President of North American retail sales in May and left two months later. 

The 2024 Fiat 500e in the streets of Rome
2024 Fiat 500e | Fiat

Richard Schwarzwalkd, Chief Customer Experience Officer also recently quit. He joined to top executive team in 2021. 

Jim Morrison, leader of Jeep North America from 2019 to 2023 decided to retire. This felt odd because I was talking with him about the new Wrangler in 2022 and he seemed young and enthusiastic. 

Tim Kuniskis, CEO of Dodge and Ram, retired on June 1, 2024. He seemed committed to helping Dodge go electric. He was Godfather of the Hellcat which has been discontinued. 

But Stallantis North America still had a 15.4% profit margin in 2023. It was down from 16.4% in 2022. It made 86.5 billion Euros in 2023, and the North American sector is responsible for 45.6% of the profit. 

So, Stellantis North America isn’t going out of business. But it is failing to retain talent and sales are declining. It needs to turn things around.

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Staff Writer

Allison Barfield

Allison Barfield joined MotorBiscuit in 2020 and covers all things trucks, SUVs, and Jeeps. Having grown up on a farm in Rock Hill, South Carolina, she’s no stranger to the “Best in Class” truck and SUV debates; people in her hometown were always gathering to help work on vehicles together, and deliberation would naturally arise.

Allison graduated from the University of South Carolina with a degree in Media Arts. She has helped bring awareness to issues Women In Trucking face and has promoted Truckers Against Trafficking, an anti-trafficking NGO.

A fan of creatively dark literature, Allison appreciates the works of Shirley Jackson and Emily Dickenson. She lives in a mountainous area of the country and enjoys off-roading and camping. Her dog, Bruce, often joins her in testing trucks and SUVs for our site.