Lexus, Toyota’s luxury vehicle division, has built a reputation for excellence through meticulous craftsmanship and innovative technology. Since its inception in 1989, it has consistently delivered vehicles that combine elegance with performance and reliability. Beyond all of this, Lexus holds a wealth of fascinating stories and achievements that contribute to its esteemed status.

Origins of the Name

The name “Lexus” was carefully selected through a rigorous process that involved a team of branding experts, lawyers, and corporate executives. The goal was to find a name that conveyed luxury, sophistication, and timeless appeal. The chosen name had to be easy to pronounce and memorable, which led to “Lexus” being the perfect fit.

First Model Introduction

Lexus introduced its first model, the LS 400, in 1989 at the North American International Auto Show. After six years of development, the LS 400 had a 4.0-liter V8 engine with 250 horsepower and a 4-speed automatic transmission. It featured numerous innovations, such as a double-wishbone suspension, electronically controlled brakes, and advanced aerodynamics.

Toyota Connection

The creation of Lexus was part of Toyota’s strategy to enter the luxury car market. This decision was driven by market research indicating a growing demand for reliable luxury vehicles in the United States. The project cost over $1 billion and involved over 1,400 engineers, 2,300 technicians, and 200 support workers. Lexus’s development process included over 2.7 million miles of road tests across various terrains and climates.

Relentless Pursuit of Perfection

Lexus’s philosophy, “The Relentless Pursuit of Perfection,” is more than just a slogan; it reflects the brand’s ethos. This commitment is evident in every aspect of the vehicle development process, from initial design to final assembly. This approach has led to advanced safety features, infotainment systems, and superior craftsmanship.

Global Expansion

The brand’s successful launch in the United States paved the way for its global expansion in over 70 countries. Lexus entered the Canadian market in 1991, followed by Australia, the United Kingdom, and other European countries. Each market presented unique challenges, like different regulatory requirements and customer preferences. Lexus, however, adapted its models to meet these demands while maintaining its core values.

Hybrid Leadership

Lexus’ luxury segment has been at the forefront of hybrid technology. The RX 400h, launched in 2005, featured a hybrid powertrain combining a 3.3-liter V6 engine with electric motors that delivers enhanced fuel efficiency and lower emissions. Subsequently, other hybrid models were born, including the GS 450h, ES 300h, and the flagship LS 500h. It benefits from improved fuel economy, reduced environmental impact, and smooth operation.

F Sport Line

Each mode in the F Sport line had sport-tuned suspensions and enhanced braking systems. Moreover, its performance-oriented styling elements like aggressive front grilles, unique badging, and sporty interior trims are exceptional add-ons. The F Sport model’s success has solidified Lexus’s reputation for blending luxury with performance.

Takumi Masters

The Takumi masters, a select group of artisans with unparalleled skill, fuel Lexus’ commitment to craftsmanship. These craftsmen undergo rigorous training and have at least 25 years of experience in their respective fields. They are responsible for hand-stitching leather interiors, ensuring the perfect fit of body panels, and fine-tuning mechanical components.

Quiet Ride Innovation

Advanced sound insulation techniques like high-density materials and strategically placed dampening panels help reduce road and engine noise. Acoustic glass, consisting of multiple layers with a sound-absorbing interlayer, is used in windows to minimize external noise. Additionally, Lexus employs active noise control systems that use the vehicle’s audio system to generate sound waves that cancel out unwanted noise.

Mark Levinson Audio Systems

The collaboration between Lexus and Mark Levinson began in 2000 with the introduction of the LS 430. Mark Levinson, a well-known high-end audio company, custom-engineers audio systems for each Lexus model to ensure optimal sound quality. The systems feature high-fidelity speakers, advanced amplifiers, and precise tuning to deliver exceptional sound clarity and depth.

Lexus Design Language

“L-finesse,” the company’s design philosophy, emphasizes simplicity, elegance, and innovation. Introduced in the early 2000s, this ideology focuses on creating vehicles with a dynamic yet harmonious appearance. Vital elements of L-finesse include sharp lines, sculpted surfaces, and the distinctive spindle grille. The principle also extends to the interior, where luxury and functionality are seamlessly integrated.

Commitment to Sustainability

Each Lexus hybrid vehicle uses advanced tech to reduce fuel consumption and emissions. The automaker uses sustainable materials, such as recycled plastics and eco-friendly fabrics, in the vehicles. Additionally, manufacturing facilities employ environmentally responsible practices, such as energy-efficient processes and waste reduction programs.

Innovative Safety Features

The Lexus Safety System+ includes several advanced safety features to prevent accidents and enhance driver awareness. Among these are pre-collision warnings with pedestrian detection, which automatically apply the brakes when potential collisions are detected; adaptive cruise control; steering assists and lane departure alerts;  and automatic high beams, which adjust the headlights for optimal visibility.

Lexus LFA Supercar

Introduced in 2010, the Lexus LFA features a 4.8-liter V10 engine that generates about 552 horsepower and revs to 9,000 rpm. Advanced aerodynamics, precision handling, and race-inspired features make it a true supercar. With only 500 units produced, its engine’s unique design and lightweight construction contribute to its exhilarating performance and sound. The LFA’s body is made from carbon-fiber-reinforced polymer, providing strength and rigidity while minimizing weight.

Luxury Service Experience

By offering customers complimentary maintenance for the first few years of ownership, Lexus ensures that each car receives the necessary care and attention to maintain its performance and reliability. Lexus dealerships are designed to provide a welcoming environment with comfortable lounges, refreshments, and free Wi-Fi. Valet services and personalized attention from staff further enhance the customer experience.