SEMA

This 1998 Mercedes-Benz Unimog belonged to Arnold Schwarzenegger and lived on a farm until the guys at Optima bought it and fixed it up for SEMA 2021. What do we know about this SUV?

The Sony XAV-9500ES took home an award at this year's SEMA show. It features the type of versatility and sleek features that will give your old car a modern new audio twist.

This Porsche 911 has a few surprise luxury elements inside that would make any handbag fan jealous, but it stole the show at SEMA 2021. What else is inside?

The Chevrolet Corvette C8 sounds and looks like a supercar, now it just needs to act like one. Victor Racing made that possible with its active aero wing.

Toyota produced a Heritage Edition model with nostalgic cues from the previous MK4 model.

A unique 2022 Lexus IS 500 kicked off SEMA 2021 with a set of clear Rotiform wheels, a 3D printed body kit, and a Brembo GT brake system.

The Toyota Tacoma Tacozilla camper was revealed at SEMA 2021 this week, a totally custom build on a TRD Sport pickup truck. Not a bad build for the team!

At the SEMA 2021, Jay Leno and Keith Urban kicked off the Ford press conference 1969 Ford Mustang Shelby in a special one-of-a-kind color.

This 2022 Honda Civic hatchback has been modified for use as the ultimate fall road trip machine

Honda Performance Development has built a 2022 Honda Civic Si race car to compete in the 25 Hours of Thunderhill.

Kia has ruled the car scene lately. The Telluride alone has been such a hit that the marque is feeling itself. But, the 2021 Kia Sorento has also been a massive winner for Kia. The Sorento is making waves on its own. Still, following the digital SEMA show this year, the Kia Sorento shows some …

Every year in Las Vegas, thousands gather to check out a whole slew of aftermarket special vehicle parts at the SEMA (Specialty Equipment Market Association) Show. This is a car-and-truck nerd’s paradise. Every possible way you could ever dream up your favorite vehicle, someone has made the parts to fulfill your dreams. SEMA is rad. …

It has been said that many car enthusiasts get hooked on their automotive passion when they are very young and only one dollar at a time. That is because many auto enthusiasts start collecting Hot Wheels when they are young. Hot Wheels only cost about a dollar each, and they can be faithful representations of …

SEMA is the Specialty Equipment Market Association. They hold an annual show in Las Vegas that is huge. Most companies in the automotive aftermarket segment have either been there, or want to be there for each event, or have at least heard about it. The SEMA show is a big deal. There are thousands of …

Ringbrothers is an automotive custom shop based out of Wisconsin. In recent years the company has received a lot of praise for the builds that they bring to the annual SEMA show in Las Vegas. In fact, last year, they were the champions of the Battle of the Builders competition, which is awarded during SEMA. …

The annual Specialty Equipment Market Association show is a big deal. The SEMA show, as it is commonly called, brings representatives from thousands of automotive aftermarket companies across the nation, and even across the globe. New automotive products and entire product lines are launched at this event. To show some of these new products best, …

While some SEMA builds, like the electric Chevy E-10 and Dodge D200 Lowliner, are high-end one-offs, quite a few are built with more attainable parts. For this year’s show, Ford brought in an armada of F-150s, Super-Duties, and Rangers to show off just how customizable the automaker’s trucks were. And the most common build theme …

Although hard-core off-road racers like the Ford F-150 Raptor and PaxPower Ranger Raptor have a passionate following, not everyone wants or needs a Baja Trophy Truck. At the same time, potential overlanders may want to haul their Rangers to haul campers with a bit more speed. For those in that middle ground, Ford may have …

SEMA isn’t only about aftermarket companies and crazy modifications. Sometimes, displays at the show turn into vehicles people can buy straight from the factory. A few years ago, Chevrolet teamed up with work-apparel company (and also Michigan-based) Carhartt to create a concept based on the Chevrolet Silverado 2500HD. Now, at this year’s SEMA, a new …

The current Nissan Frontier may be old enough to have played the original Final Fantasy VII, but it’s a surprisingly popular, dependable mid-size pickup. It’s also one of the few trucks that still offer a manual transmission. Nissan recently announced that the next year would bring an updated Frontier. But for this year’s SEMA, Nissan …