The 2023 Toyota Tundra Reigns Supreme with Unmatched Resale Value
While resale value might not be the highest priority for all shoppers, it is worth considering before deciding on a new car, truck, or SUV. At the top of Kelley Blue Book’s 2023 Best Resale Value Awards, the 2023 Toyota Tundra held firm. Toyota had many options in the top 10, but the full-size 2023 Tundra pickup truck was ahead of the rest by more than seven percent.
The 2023 Toyota Tundra holds value better than any other vehicle
Kelley Blue Book rounds up all vehicles that offer the best resale value each year. The 2023 Toyota Tundra offered the best resale value for this year, coming in at 73.3% over five years. After five years, the average new vehicle retains about 45% of the original MSRP, but the cars on Kelley Blue Book’s list blow by that easily.
A vehicle costing $35,000 equals around $7,000 over five years of ownership. While resale value isn’t the most crucial factor in choosing a car, it certainly can help in the long run.
The Toyota Tundra isn’t a stranger to this award, known as one of the class-leading trucks for reliability and resale value. For this year, the base model of the Tundra still starts under $36,565 and comes pretty well-equipped.
More options from the brand joined the 2023 Toyota Tundra
On top of the 2023 Toyota Tundra making the list, the automaker also saw the 2023 Tacoma tie with the 2023 Tesla Model X for second place with 66.0%. The 2023 Toyota 4Runner landed in the sixth spot, holding 64.4% of its value over five years.
Ford also made the list with the 2023 Bronco and the new 2023 Maverick truck. The list below shows the cars, trucks, and SUVs with the best overall resale values for 2023.
| Rank | Model | Five-Year Resale Value |
| 1 | 2023 Toyota Tundra | 73.3% |
| 2 | 2023 Toyota Tacoma (tie) | 66.0% |
| 2 | 2023 Tesla Model X (tie) | 66.0% |
| 4 | 2023 Ford Bronco | 65.4% |
| 5 | 2023 Chevrolet Corvette | 65.3% |
| 6 | 2023 Toyota 4Runner | 64.4% |
| 7 | 2023 Honda Civic | 62.5% |
| 8 | 2023 Ford Maverick | 61.7% |
| 9 | 2023 Subaru Crosstrek (tie) | 61.0% |
| 9 | 2023 Jeep Gladiator (tie) | 61.0% |
After a redesign last year, the Tundra seems to have retained its reputation for reliability and resale value and increased it. For the 2022 Best Resale Value Awards, the 2022 Toyota Tundra was in the number one spot, holding onto 70.2% of its value over five years.
Toyota and Lexus were Kelley Blue Book’s best resale value brands
Brands like Toyota and Lexus are not new to good value awards, and both options had plenty of vehicles make the list. Along with the Toyota mentioned above cars, Kelley Blue Book found the 2023 Lexus LX and the 2023 Lexus LS offered good value for customers.
Either way, the 2023 Toyota Tundra has proven to hold value better than any other option on the market for this year. While a full-size truck like the Tundra might not be the vehicle for everyone, Toyota has enough options for customers throughout all segments.
