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Lamborghinis are rare, right? They’re expensive, fast, exclusive vehicles that you shouldn’t see in every Neiman Marcus lot. Not anymore. Lamborghini has now says it’s made more than 20,000 Lamborghini Urus SUVs in four years, easily making it the most successful vehicle the manufacturer has ever produced. What makes the Urus so special, and will the competition dethrone it?

How could they!

When the Urus came out purists scoffed, “How could they!” Since the 1960s Lamborghini has been famous for making low-slung, expensive, and fast sports cars. Sure, the company has toyed with making some four-seat GT cars, but those remained true to Lambo’s spirit with big V-12 engines and manual transmissions. Not many Lamborghini fans wanted to see a front-engine tall SUV with a turbocharged V8 in the front.

But let’s put that 20,000 production number in perspective. While the 20,000-unit mark in four years seems impressive, keep in mind that Ford sold 20,000 Explorers last month. So, while there may be more Urus SUVs around than any other Lambo model, combined, you can’t call Lamborghini a high-volume manufacturer.  

The Lamborghini Urus is not just fast, it’s special

20,000'th Lambo Urus
The 20,000’th Lamborghini Urus | Lamborghini

The Lamborghini Urus is not just a fast for an SUV, it’s fast for anything on four wheels. It can hit 60 mph in about 3.1 seconds, and tops out at 190 mph. That’s fast. It gets there thanks to its 4.0-liter twin-turbo V8 that makes 649 horsepower, and it has a power-to-weight ratio on par with sports cars. Also, it’s all-wheel-drive system makes sure each tire can put that power to the pavement.

Sports car companies are now seeing big success with SUVs

The 2002 and 2022 Cayenne next to each other
2022 Cayenne, left, and 2002 Cayenne, right | Porsche

The original Porsche Cayenne was the first performance SUV and it made a huge impact on the automotive landscape when it debuted. It looked weird, it was expensive, and it seemed like Porsche was abandoning its sports car base. Nobody wanted a four-seat, tall, front-engine Porsche with a V8. Or so we thought.

Today, most say that the Cayenne saved Porsche. The Cayenne name is so popular it’s available in 19 models. Nineteen. From the base model, which starts at $72,200, to the Cayenne Turbo GT which starts at $188,700, the Cayenne has become the do-it-all platform as a performance SUV.

Now, Ferrari wants to challenge the Lamborghini Urus

A red Ferrari SUV concept.
The Ferrari SUV | Ferrari

There’s no telling if Lamborghini can keep up the pace of selling Urus SUVs. Every other supercar manufacturer has taken notice and even Ferrari is making an SUV now. The current Urus set a new standard in the performance SUV class when it was launched in 2018. But by all indications, the new Ferrari Purosangue will, too. The Purosangue, or “pure blood” in Italian, will be Ferrari’s first SUV when it hits the streets. Ferrari is reportedly stuffing its big naturally aspirated V12 into the Purosangue. The Purosangue will seat four or five adults and likely have all-wheel drive.

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Writer - Sedans & Coupes

Dan Mayfield

Dan joined MotorBiscuit in 2022 with over 20 years of experience in journalism and a lifelong passion for anything related to the automotive industry. He grew up wrenching a 1949 Ford pickup truck and an MGB with his dad, learning how not to wire a fuel pump (he inadvertently set the MGB on fire).

After earning a bachelor’s degree in photojournalism from the University of New Mexico, Dan has contributed his expertise to a range of local outlets, including the City of Albuquerque, US Eagle, and the Alliance for Local Economic Prosperity.

On weekends, Dan spends Saturdays enjoying “cars and coffee” chats and, on Sundays, he’s watching the Route 66 Cruise roll through town. He also races motorcycles, and it’s not unusual to find him elbows-deep in his latest cafe racer build.

Taking advantage of the local desert terrain, Dan also enjoys exploring and driving off-road in his trusty Ram Rebel pickup truck, which provides personal insights into his contributions to our Trucks, SUVs, & Crossovers coverage. Dan strives to give our readers unique information about the dynamic automotive market, reading anything that has to do with cars, trucks, bikes, 4X4s, and, in his words, “everything with a motor.”

Dan has earned a number of accolades from the Public Relations Society of America, and is a University of Southern California, Annenberg School of Communication and Journalism Fellow.