The 2020 Toyota Tacoma pickup truck is one of the most popular mid-size trucks on the market. It is a reliable workhorse and it comes with exciting designated off-road upgrades. Some say its a bit dated, but that doesn’t stop people from buying them.

One gender demographic finds the Toyota Tacoma slightly more appealing than the other. Though back in 2017, J.D. Power reported a vast majority of male buyers for the Tacoma pickup, this compact truck has attracted some new buyers in the last three years. Times are changing and so are pickup truck demographics.

The 2020 Toyota Tacoma is a winner for women

According to the 2020 Toyota Tacoma pickup truck review by J.D. Power, more women buy the Tacoma pickup than men. Trucks have long been a segment dominated by men, but the compact Toyota pickup is appealing to a rising demographic of female pickup truck owners. The 2020 Tacoma is a rising star in the eyes of female truck buyers.

Other popular trucks, like the 2020 Ford Ranger, are bought more by men––according to J.D. Power. There are many reasons the 2020 Toyota Tacoma is great truck for anyone. And these reasons may contribute to the amount of women who buy these trucks.

What do women look for in a truck?

According to Road and Travel, “Safety, comfort, practicality, and value are top priorities for women car buyers, experts say. Styling, design and performance are also important, but not necessarily more so than practicality.” If we take these important car buying priorities and apply them to the 2020 Toyota Tacoma, it makes sense.

Practicality is basically the trusty Tacoma’s middle name. Business Insider put the 2020 Toyota Tacoma pickup truck on the list of this year’s top 10 cars with the best resale value. Resale value is a huge factor when it comes to practicality.

Kelley Blue Book “predicts that drivers who buy a 2020 Toyota Tacoma—the site’s top pick for resale value—will be able to sell it for 61% of its MSRP in five years.” It also made the top spot for KBB’s Best Midsize Pickup Truck Resale Value this year. In terms of value, you can’t go wrong with a 2020 Tacoma pickup truck.

Why do people love this truck?

According to J.D. Power, people have some favorite things about this truck. And the list aligns well with the Road and Track priorities for women buyers. Apparently, Tacoma owners love the exterior styling, interior design, driving dynamics, visibility and safety, and climate control system, in that order. Some downsides include a lack of storage space and lackluster fuel economy.

The 2020 Toyota Tacoma pickup truck isn’t just a favorite of women. It’s a favorite of many car buyers regardless of gender. It’s versatile, reliable, and the resale value can’t be beat by others in the segment. Overall, it makes sense why women who want a compact pickup truck would choose the Tacoma.

When you think of a truck that gets the job done, isn’t too big, looks cool, and offers plenty of options such as off-road packages, the Tacoma pickup truck is definitely at the top of the list. And of course it’s not just for women. But it’s unique to see that there is a pickup truck out there that attracts more buyers from a female demographic than males.